| Government 
                  policy initiatives that have encouraged the inflow of investment, 
                  initiatives by private media companies and technological advancements 
                  are some of the key drivers of rapid growth of this industry. 
                  Besides corporatization of the film industry, the booming 
                  television sector, the fast growing radio sector and a growing 
                  market for printing and publications are also fueling the 
                  growth. The tremendous growth of the industry, which was previously 
                  dominated by strategic buyers, is now attracting many private 
                  equity investors: Matrix Partners, Warburg Pincus, DE Shaw, 
                  and T Rowe Price International being some of these.  The 
                  FY2006-07 was not so entertaining for the key players, such 
                  as Zee Entertainment Enterprises, whose rank slipped from 
                  267 to 315 this year. Another leading player, SUN TV slipped 
                  to 382 against 169 rank the previous year. In the print media 
                  segment, HT Media is in number one position and ranked at 
                  262 this year against 272 the previous year. Deccan Chronicle 
                  Holdings and Jagaran Prakashan are the new entrants 
                  to The  500 list. The industry's key segments 
                  include: films, television, music and radio.  |