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The IUP Journal of Business Strategy

Focus

In stakeholder theory, R Edward Freeman (1984) identified a corporation's stakeholders and suggested methods to manage their interests, saying that management has a fiduciary responsibility to stakeholders. The approach was adopted essentially to figure out who matters most to the organization, build a priority list of each stakeholder, and manage them separately based on their importance to the organization. This approach was removed from the traditional approach of creating wealth for shareholders. Stakeholder management looks beyond the primary stakeholders—investors, suppliers, customers, and employees—to also include the interests of other involved parties, such as different associations, institutions, communities and society at large. Further, corporate stakeholder management can be seen as a strategy that integrates the resource-based view and the market-based view to achieve competitive advantage. With the power tilting towards the stakeholders—other than shareholders—companies are now forced to wake up to meet the demands of other stakeholders to ascertain their own long-term survival. It becomes imperative for the corporate now to analyze and manage different stakeholders, and the first paper, "Corporate Stakeholder Management Analysis Tools: A Review", is an attempt to address the essential. The paper assesses various analysis tools that are commonly used to retain the balance in corporate stakeholders, evaluates some select articles, based on the importance of their contribution towards analysis, and highlights some major tools in corporate stakeholder management, covering, among other things, the value system design and synthesis, the reachability matrix and the interpretive structural model. Some of the tools highlighted in the paper facilitate planning and implementation of corporate stakeholder management as a concept for practical use.

The organizational structure can be primarily divided into functional, matrix and divisional structure, based on the standardization, organization, management and control of organizational tasks. The (de)centralized structure necessity is based on strategy deployment, responsibility and communication requirement of the organization. An organization's requirement to be (non)bureaucratic is a function of management in terms of authority or consensus, where the organization may be seen as a network, rather than a hierarchy. In terms of complexity, organizations may exhibit simple structure to achieve great adaptability to the environment. An organization's strategy is a direct function of the changes in the environment and is dependent on the inherent structure of the organization. In this context, the second paper, "Organization Structure and Inter-Organizational Dependency: An Environmental Imperative", highlights two theories—the contingency theory and the systems theory—to provide a refined view of the implications of the environment and structure on the organization and its strategy. The paper covers related areas such as the effect of environment on leadership, other environment effects, and so on. Taking the help of the contingency theory and the systems theory, the paper tries to explain the organizational adaptation, organizational networks and their interdependency, and throws up several areas of investigation and research.

A financial performance measure that calculates the true economic profit of an organization seems essential to put the dollar value on profits and costs involved across the organization. Economic Value Added (EVA) is a theory applied by many organizations to set their organizational goals, valuation, and communication with shareholders, performance measurement and even remuneration. Theoretically, the intrinsic value of the organization will increase with increase in EVA. During the late 1980s, Stern, Stewart and Co. popularized the EVA as a compensation system based on real corporate performance. The third paper, "Value-Based Management Strategy: An Alternative Approach to Executive Compensation at TCS", looks at one of the oldest and biggest information technology companies of India, TCS (Tata Consultancy Services), and highlights the executive compensation practice there which embraces EVA. Specifically, the paper showcases the implementation process of EVA at TCS by getting inspired Stern-Stewart's 4M Model that covers measurement, management, motivation and mindset of managers to establish the link between EVA and executive compensation. The paper goes on to explain how TCS is successful, as it is primarily driven by a strong leadership that is committed to creating shareholder value.

Power loom can be seen as one of the path-breaking inventions of the industrial revolution. With technology, power loom has come a long way from water- and steam-driven to air-jet and water-jet looms; from shuttle looms to shuttle-less to flying shuttle. Power looms are now used for weaving not only natural cloth, but also synthetic fabrics and plastics. With the success of power looms, came an industry that manufactured them. Power loom manufacturing units have been reasonably successful in some areas of Tamil Nadu in India, but not without overcoming some fundamental problems, some of which remain. Although, it is necessary for each power loom firm to come up with winning strategies, most of the problems are industry-specific. A closer look at the value chain of the power loom manufacturing industry inevitably draws attention to issues such as choice of location of the unit, source of capital (procurement, interest rate, capital utilization, etc.), market attractiveness (government support, entry-exit barriers, family business, risks, etc.), marketing (competition, seasonality, price, transport, etc.), labor (availability, skill, turnover, productivity, etc.) and power. The fourth paper, "Strategic Approach to Power Loom Business: An Empirical Evaluation", suggests ways to overcome these inherent impediments of the industry that will help individual firms to grow more and be competitive.

When a business (strategy) fails, managers become philosophical. The fifth paper, "Philosophy and Strategy: Learning from Great Thinkers", is not an attempt to illustrate the above statement, but actually tries to converge two established fields of social enquiry: philosophy and strategy. Convergence of knowledge from different fields is not new for business strategy, as the subject was built from various corporate applications of different management functional fields, such as marketing, operations, human resources, finance, and so on. The paper tries to draw similarities between the business strategy practice and the philosophies propounded by great thinkers from the ancient era to the modern era, through the renaissance period. This conceptual paper showcases philosophy being practiced in strategy.

- Rajnandan Patnaik
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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