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A Strategic Perspective and Taxonomy
of Supply Chain Strategies
--Wade Rose, Inder Jit Singh Mann and Shirley Rose
This paper synthesizes the literature on supply chain strategy to ascertain the current state of academic research. Supply chain strategy research streams discussed in the literature are identified with their strengths and weaknesses, to identify research gaps. Taxonomy of supply chain strategies is suggested to enable academics and practitioners to evaluate possible optimal alternatives for supply chain management. Given the apparent lack of theory to explain supply chain strategy from a holistic perspective, including its ties to corporate strategy, suggestions for future research directions are provided. © 2012 IUP. All Rights Reserved.
Rythu Bazaar: A Study of the Supply Chain
of the Farmers’ Markets of Andhra Pradesh
-- Subhendu Dey
Some studies reveal that farmers’ share in the consumers’ rupee is just 40 paise. In addition, the estimated loss in handling of vegetables in the traditional channel of marketing is about 30-35%. This becomes more acute, as the marketing system for fruits and vegetables is mostly in the hands of middlemen who exploit the poor farmers through malpractices in weighing, handling and payments. The Andhra Pradesh Government established rythu bazaars in 1999 to create a platform where farmers could sell their produce directly to the consumers without the interference of middlemen or marketing intermediaries. This paper makes an attempt to study the supply chain of rythu bazaars and looks at areas that, if addressed, can result in increased income generation for the farmers operating from these market yards. The current supply chain is studied and a supply chain model is proposed in the paper to address this issue. © 2012 IUP. All Rights Reserved.
Expectations and Perceptions of Passengers
on Service Quality with Reference
to Public Transport Undertakings
-- Kanagaluru Sai Kumar
The purpose of this qualitative study is to ascertain the expectations and perceptions of passengers using public transport undertakings. A sample of 200 respondents was selected for the study. The various dimensions that are considered include assurance, empathy, reliability, responsiveness, tangibles and comfort. The study reveals that there is highest gap in comfort dimension and lowest gap in responsiveness and empathy dimensions. Chi-square test has been used to compare the satisfaction of the respondents on the basis of gender and occupation. The test results reveal that the satisfaction is different for male and female passengers as well as across occupations of the passengers. © 2012 IUP. All Rights Reserved.
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