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The IUP Journal of Management Research

December '08
Focus

The papers published in this issue cover topics such as dynamics of role stress in BPO industry, investor profiling and investment planning, the relationship between working capital and profitability

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Dynamics of Role Stress in BPO Industry
Investor Profiling and Investment Planning: An Empirical Study
Working Capital and Profitability: An Empirical Analysis of Their Relationship with Reference to Selected Companies in the Indian Pharmaceutical Industry
Drivers of Customer Satisfaction and Loyalty in Indian Retail Supermarkets: An Exploratory Study
Understanding the Aspirations of Prospective Employees
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Dynamics of Role Stress in BPO Industry

-- Avinash Kumar Srivastav

Business Process Outsourcing (BPO) industry is ridden with inherent problems that result in stressful working. This study aims at understanding how role stress operates in BPO industry. Organizational Role Stress (ORS) scale was used to measure 10 role stressors (Inter Role Distance, Role Stagnation, Role Expectation Conflict, Role Erosion, Role Overload, Role Isolation, Personal Inadequacy, Self Role Distance, Role Ambiguity and Resource Inadequacy) on 104 respondents from 15 companies engaged in business process outsourcing. Role Stagnation was found to be the most prominent role stressor. 47 out of 55 possible pairs of the 11 role stress variables (i.e., 10 role stressors and the total role stress) have significant and positive inter-correlations. Exploratory factor analysis of 10 role stressors brought out that role stress is experienced in the BPO companies under study in three ways. Role Distance, Work Life Imbalance and Role Inadequacy are the three meta role stressors prominently operating in these companies. Role Distance represents a combination of role stressors that results in a role occupant distancing from his/her own role and his/her role distancing from other related roles. Work Life Imbalance represents another combination of role stressors that result in role occupant experiencing difficulty to balance between work and life. Role Inadequacy represents yet another combination of role stressors signifying lack of competence and resources for the role. These meta role stressors reflect the most important problems and concerns in BPO industry.

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Investor Profiling and Investment Planning: An Empirical Study

-- Saptarshi Purkayastha

Risk tolerance, a person's attitude towards accepting risk, is an important concept that has implications for both financial service providers and consumers. This paper attempts to characterize and profile the individual investor in order to determine whether the variables—age, occupation, designation, income and dependants—impact the risk appetite of an investor. The paper draws on data collected from the clients of an international bank operating in India. The data are analyzed in two stages. In the first stage, it analyzes whether demographics impact the risk appetite of an investor or not. In the second stage, it analyzes as to where people having specific demographics and risk appetite invest their money in reality. Some of the key findings are that age, salary and designation do impact the risk appetite of an investor. However, in reality, investors tend to invest in average risk mutual funds, irrespective of their demographics and risk tolerance. The findings provide some opportunities for purveyors of financial services to be selective in their approach to various groups of individual investors.

Article Price : Rs.50

Working Capital and Profitability: An Empirical Analysis of Their Relationship with Reference to Selected Companies in the Indian Pharmaceutical Industry

-- Kaushik Chakraborty

Working capital is essential for the day-to-day operations of a business, and hence it is the life-blood of any business. Working capital management is about the management of current assets and current liabilities in such a way that a satisfactory level of working capital, which maximizes the profits of the firm, is maintained. Inadequacy of working capital may lead the firm to insolvency, whereas excessive working capital implies idle funds which earn no profits. Therefore, efficient management of working capital is an integral part of the overall corporate strategy to improve corporate profitability. But in reality, controversy persists on the issue whether the working capital of a firm affects its profitability or not. Empirical studies that have been conducted in India also ended with contradictory results. Besides this, there are many intricacies in examining the influence of working capital on the profitability. Against this backdrop, this paper seeks to evaluate the relationship between working capital and profitability of 25 selected companies in the Indian pharmaceutical industry during the period 1996-97 to 2007-08. The issue has been tackled using relevant statistical tools and techniques.

Article Price : Rs.50

Drivers of Customer Satisfaction and Loyalty in Indian Retail Supermarkets: An Exploratory Study

-- Shirshendu Ganguli and B Vinoth Kumar

A number of research studies have been conducted in the field of retail services in different countries in order to measure customer satisfaction and loyalty, but all these studies mainly focus either on service quality or service features. Hardly any research exists that attempts to take into account both service quality and features and measure their impact on customer satisfaction as well as loyalty. The importance of such a study is immense in one of the fastest growing retail markets like India, where the impact of service quality and features on customer satisfaction and loyalty from the retail users' point of view is a very crucial field of discussion. After extracting different variables of service quality and features from studying a body of literature on services like retail, banking, fast foods, etc., done in the similar context of exploring drivers of customer satisfaction and loyalty, this study attempts to find out the underlying constructs (using factor analysis) of these service variables for the Indian retail supermarket customers. Then the variables (factors) extracted have been used as independent variables and an attempt has been made to explore the impact of these factors on customer satisfaction and loyalty as dependent variables, and also to explore the effect of satisfaction on loyalty.

Article Price : Rs.50

Understanding the Aspirations of Prospective Employees

-- Vivekanand and Sunil Pevekar

The increasing influence of capitalism as the dominant means of organizing economic activity across the globe has also deeply affected the socioeconomic environment in India. As a consequence, it is felt that this might affect the aspirations of people. This paper examines the aspirations of the prospective employees by conducting a survey using the aspiration index on postgraduate management students across three B-schools in Bangalore. The aspiration index captures seven different types of aspirations, which can largely be classified as intrinsic or extrinsic aspirations. The data are analyzed with the objective to identify the importance of different aspirations and examining statistically significant differences based on various demographic variables, such as gender, annual family income and family structure.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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