When the economy was coming 
                          to terms with the low rainfall this season, cement industry was the only sector in a 
                          smiling mood. Delayed monsoon in most part of the country generated a strong 
                          demand for cement fueled by the strong growth in the housing sector and 
                          the government's thrust on infrastructure development. Housing sector has 
                          remained the largest source for cement demand. India is the world's 
                          second largest producer of cement, after China, with a total capacity of about 218 
                          million tons (mt) at the end of fiscal 2009. During the last two years, the 
                          industry registered a double-digit growth in capacity addition against a 
                          moderate growth of 3-7% during the fiscal 2003-07. The growth was characterized 
                          as both quantitative and qualitative, as cement from India is on a par with 
                          the best in the world. The industry further enhanced its status in the global 
                          market, when the export of cement and clinker crossed the 10 mt mark in 
                          2008. Given India's feeble infrastructure and scores of upcoming projects, there is 
                          a huge demand for cement, as the economy offers a tremendous 
                          growth opportunity given its lower per capita consumption.  
                    The industry witnessed an impressive per capita consumption during 
                      the last couple of years and is on its way to catch up with the global averages. 
                      Except for the western and northern regions, all other regions 
                      outperformed the industry in consumption growth. Traditionally, the industry fortunes 
                      are directly linked to the growth of the economy. Despite the economic 
                      slowdown in fiscal 2008-09, the industry produced around 181 million 
                      metric tons of cement, representing a growth of around 7.8% over the fiscal 
                      2007-08. Consumption also increased at the same pace during the last fiscal. 
                      Top players like Grasim Industries, ACC and Ambuja Cements performed 
                      solidly by riding on higher sales volumes and better price realizations. 
                      Low-cost technology and extensive restructuring have made them the most efficient. 
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