From the dim dawn of civilization, human society has been exploiting and using
Mother Nature indiscriminately to fulfill its needs, wants and desires. The concepts of
natural sustainability or eco-friendly standards were not known to our forefathers. So, as
centuries passed, this limitless greed and indiscriminate human activities in the name of
societal development or business activity expansion or simply on the plea of
industrialization, finally took its toll on the nature. Nature has also started revolting, as manifested
through several man-made calamities, global atmospheric and climatic changes, etc. Therefore,
it is time that the human society starts taking a broader look for a sustainable coexistence.
As society and education flourished, so did business management research,
concepts of sustainable green initiatives and terminologies like `Green Supply Chain
Management (GSCM)' and `Environmental Footprint'. Business networks now stretch across
the corners of the planet and true as the words by Adam Smith, an invisible hand indeed
runs the entire show across the globe. Business and its networks now do not mean just
the village shop and its bunch of customers. Business in the true sense has reached a
global stage where big MNCs through their immense business networks of procurement
activities (supply chain network) and delivery activities (distribution network or
channels) intertwine the length and breadth of the globe. With every passing decade of the
last century, however, even this connotation has changed and the distinction between the
two defined networks have blurred out. Now, the key
concept from the world's business-sustainability gurus is the concept of a super structure that starts from raw
material extraction down the flow till the disposal of after use end-products. This holistic
ideology is imbibed with a strong sense of environmental sustainability and green concepts
of industrial and environmental coexistence. Today, the concept of GSCM is an
operational buzzword offering a large array of study and research avenues. |