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Innovation is the process of managing the need, converting the same into an opportunity and
reaping soft and hard dollars from it. Van De Ven (1986) states that managing innovation
process involves ideas, people, transactions and context executed over a period of time.
Drucker (1998) stresses, “innovation can be systematically managed if one knows where and
how to manage”. He highlights seven sources of innovation: unexpected occurrences,
incongruities, process needs, industry and market needs which exist within the organization,
and the other three sources like demographic changes, changes in perception and new
knowledge which exist outside the company in its social and intellectual environment. There
is a lot of research going on in the area of identifying types of innovation. Tidd and Bessant
(2009) highlight 4Ps approach in innovation arena: product innovation, process innovation,
position innovation and paradigm innovation. There are various types of innovations. They
are service innovation, management innovation (business strategies, organization structure,
systems), marketing innovation, disruptive innovation, application and platform innovation,
social innovation, customer experience innovation, open innovation and closed innovation.
Though they are not limited to these types, they provide the basic framework to pursue and
create an appropriate solution.
Chieh-Yu (2007) studies the influence of individual, organizational and environmental
factors on technological innovation in Taiwan’s logistics industry. Chieh-Yu (2007) proves
that an employee with higher adaptability or positive attitude will have stronger innovation
ability and the individual factors will influence the technological innovation for logistics
service providers. The key individuals (sometimes a group of people) who support innovation
cause, supply dynamism and enthusiasm for the benefit of the organization system. Many
famous innovations in the past are directed by these types of individuals. For example, some
of the innovations like the development of Pilkington’s float glass process, and Edwin Land
and Polaroid Photographic system are orchestrated by key innovative people (Tidd and
Bessant, 2009).
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