The increasing global communication in international business has led to the rise of new business opportunities for business houses aspiring to operate on an international platform. The ability to communicate effectively in modern business environment is the determining factor to the overall success of a professional in the corporate world. It not only determines the efficient functioning, smooth operations, overall success and effectiveness of a business organization, but is also a crucial factor in nurturing the career and ensuring the growth of the professional. In today’s dynamic business scenario, it is highly significant to identify the valuable components forming multidimensional business communication contributing to the overall success and effectiveness of the entrepreneurial journey. The present research paper is an attempt to identify the components and their associated subcomponents structuring modern business communication and their relevance from the organizational and individual perspectives. The paper brings out the conceptual framework to determine and display how each component is correlated with its subcomponents to determine the comprehensive value and worth of business communication.

Communication skills are regarded as highly valuable to professionals and organizations alike by business management practitioners and business educators. They are crucially significant for a successful career and contribute significantly to organizational success and growth (Dilenschneider, 1992; Rushkoff, 1999; Certo, 2000; Roebuck, 2001; and Du-Babcock, 2006). Various researches in the field of academics report that faculty members and course administrators believe that communication skills are highly significant to the success of the students’ entire career and achievement (National Association of Colleges and Employers, 2001; and Gray, 2010). While it is a fact that business functions require communication skills, there are innumerable examples to show that long time employees as well as freshers working in an organization still lack these skills to a great extent. Pearce et al. (1995) used a 5-point scale (1 = fair to 5 = poor), to deduce the communication and listening skills of managers and employees. Fordham and Gabbin (1996) interviewed 84 business executives and came up with the finding that management students who develop the fear to communicate, generally develop an aversion to practice communication and, therefore, are less likely to develop communication skills to meet the organizational requirements.

According to Lanier et al. (1997), most of the management faculty firmly believes that students are deficient in business writing and verbal skills. Their study also revealed that although remediation in these skills is at the forefront of educational needs, students may not be receiving adequate education in these skills. As pointed out by Young and Murphy (2003), the requirements related to accreditation, research for other academic purposes and a consistent feedback from employers, college human resource teams, and alumni having their own experiences, emphatically suggest that communication skills should be regarded as one of the key skills in marketing and business education. Brodowsky and Beverlee (2003) noted that even business students themselves do occasionally report inadequacies in their communication skills education and in the overall efforts taken by the institution to make them learn the specific skills. So, it can be confidently declared that in spite of the agreement between business practitioners and educationists regarding the significance of communication skills, a wide gap exists between desired versus accomplished communication levels of learning and performing.

Based on the rigorous background study to substantiate the research, it is suggested that in-depth business education should be given to inculcate the various skills required, particularly the communication skills in business employees (Lanier et al., 1997; Tanyel et al., 1999; and Roebuck, 2001). Gray (2010), in his study, noted that graduates most of the time begin their professional career with either incompetent, ineffective or inadequate oral communication skills. But the issues raised require a separate study to answer the following questions: What do the employers really mean by oral communication skills? What specific skills are highly valued by them?

Soft Skills Journal, Identifying, Major, Components, Business Communication, Their, Relevance, Conceptual Framework.