Internal communication and soft skills are the need of today’s organizations, and sustainability is a major challenge for all. It is the core of branding from the inside out. The internal communication process should address issues related to strategy, processes, people, structure and rewards. The HR function can help in achieving sustainability if the HR strategies for employee development are carefully communicated and integrated with the corporate, business and functional strategies of the organization. The top management has to work closely with all managerial levels. The soft skills, which are as important as hard skills, have a lead role to play in this regard. Measures need to be taken to bridge the gap between managerial hierarchies to leverage the internal knowledge for competitive advantage. Employees have to be motivated to be value creators instead of being workers for the organization. All this requires clear communication between all levels of the management. Only HR people can drive this clarity and bring sustainability by providing the workforce with opportunities for sharing and learning in teams.

Sustainability is a major issue for all organizations, and the growing competition poses a threat to their long term survival. It takes into consideration the people, planet and profit which form the triple bottom line of sustainability. But a closer look at organizations reveals that the five elements—strategy, processes, people, structure and rewards—have to be closely intertwined with sustainability initiatives to gain competitive advantage.

Internal communication is the necessity for greater employee satisfaction. It can help resolve the issues pertaining to the five elements and lead to sustainability and gaining competitive edge.

Soft skills relate to a person’s blend of personality traits and behavioral traits like social graces, communication, language, personal habits, friendliness, and optimism that characterize relationships with other people. In present times, they are as important as hard skills for meeting the occupational requirements of a job and many other activities.

Soft Skills Journal, Achieving, Sustainability, Through, Internal, Communication, Soft Skills