Knowledge Management (KM) is essentially about facilitating the processes by which knowledge is created, shared and used in organizations. Business schools (B-schools) have been using information for years to improve the efficiency of academic services and effectiveness of academic programs. As more trustees, administrators, faculty, parents and students have begun to seek better outcomes, these schools, not surprisingly, are investing in technology-enabled knowledge resources. But B-schools are finding that technology implementation neither necessarily improves decision making, nor does it necessarily improve outcomes. Knowledge is derived from information, but it is richer and more meaningful than information. It includes familiarity, awareness and understanding gained through experience or study, and the results from making comparisons, identifying consequences, and making connections. KM is essentially about people—how they create, share and use knowledge, and KM tool does not work effectively if it is not applied in a manner that is sensitive to the ways people think and behave.
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