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The IUP Journal of Information Technology
Digital Innovation in Design Practices: Technologies, Opportunities and Challenges
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Architectural practices are currently facing technological advancement with consequential technological and organizational challenges. They are embracing new modes of information sharing, adopting new technology and new digital processes such as Building Information Modeling (BIM), parametric design, digital collaboration, building performance simulation and other related technologies. With this recurrence, collaboration in research and architecture practices is increasing through which digital technology, building technology and computer science are collaborated. However, issues relating to the process management, specifically on the organization aspects are less examined and often taken for granted. Organization is a key essential element in digital innovation processes, but a majority of architects do not pay much attention to it. The success of digital innovation does not depend only on the knowledge of new digital technology, but it is also influenced by the knowledge of implementation processes. To unearth this problem, the paper investigates the factors that impede the effective adoption of emerging digital technologies for the efficient delivery of design projects that are computationally and digitally driven. This involves evaluating technical, financial and organizational barriers when digital innovation is implemented. In order to gain insights into these issues, a research was conducted based on literature and the relevant attributes and pattern of variables were found. They are grouped into three categories and can be used in establishing a framework for digital innovation.

 
 

With the increasing development and utilization of design technology for architecture, different design methodologies have emerged. The current design research has focused on computationally-mediated design process (Kolarevic, 2005; Hensel et al., 2004; Littlefield, 2008; and Datta et al., 2009), which is essentially concerned with form finding and building performance simulation, i.e., structural, environmental, constructional and cost performance through the integration of physics and algorithms. Since their emergence, design practices are increasingly aided by and dependent on the technology and have resulted in a major paradigm shift (Al Qawasmi and Karim, 2004). It opens new territories of formal exploration in architecture and radically reconfigured the relationship between design and production, creating a direct digital connection between what can be imagined and designed, and what can be built through ‘file-to-factory’ processes of Computer Numerically Controlled (CNC) fabrication (Kolarevic, 2005). According to Luebkeman and Shea (2005), this process “enables to improve design quality in less time with reduced cost, and can make new levels of complexity and new aesthetics possible. These emerging digital technologies have led to new design processes which evoke ‘digital innovation’ in global architectural practices whereby computer-aided architectural design technologies are used not only as a tool for drafting and design, but as an instrument for delivering complex projects that are less in cost, within the time and prescribed quality”.

However, while advancement of the new technology has the potential for dramatically improving design and productivity, the literature shows that substantial technical and organizational barriers exist that inhibit the effective adoption of these technologies (Intrachooto, 2002; Johnson and Laepple 2004; and Leach and Guo, 2007). Along with this line of thought, literature on the subject shows that several design practices are not fully utilizing these technologies. Despite the abundant availability of digital technologies, digital innovation does not occur because not much knowledge and resources are transferred from one project to another. This occurs when the purpose between projects is dissimilar or projects do not include members of the previous team who has relevant skills or knowledge of the technology. Additionally, Cory and Bozell (2001) found that though architects and designers have acknowledged that the advent of computer-aided architectural design in the design process can save an abundance of time and energy, these tools are not being utilized to their full potential. As pointed out by Fallon (2004), the benefits of intelligent modeling to the design process are increased productivity, reduced cycle time, better work flow and life cycle applications, but these technologies are not fully utilized.

 
 

Information Technology Journal, Digital innovation, Design practices, Technologies, Challenges, Opportunities.