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The IUP Journal of Entrepreneurship Development
Focus

Social entrepreneurship aims to address the social problems through innovative
solutions. The innovative solutions are sustainable in nature through amalgamation of for-profit and not-for-profit organization models. It attempts to achieve social transformation in a sustainable and inclusive way. Although social enterprises operate on business principles, their performance is measured in terms of social value to the society. These enterprises generally address issues related to poverty, education, health, women empowerment, training, and social and economic upliftment of poor. Some of the innovative practices followed by them are microfinance, cost-effective eye surgeries, etc. Thus, social entrepreneurship assumes greater significance in developing and poor countries due to their resource constraints.

The first paper, “Social Transformation Through Social Entrepreneurship: An Exploratory Study”, by Soumendra Kumar Patra and Subash Chandra Nath, focuses on the factors that contribute to the success of social entrepreneurship. The success of social enterprises is measured in terms of positive changes in economic, social, cultural and technological contexts of poor and marginalized groups. The objective of the study is to develop and validate a scale to measure social transformation effectiveness as an outcome of social entrepreneurship. The newly developed scale can help future researchers to measure the effects of social entrepreneurship in terms of social transformation and expand the literature.

The second paper, “Tackling Unemployment Hurdle in the Nigerian Economy: The Impact of Creative Self-Development”, by Emma I Okoye, Ugochukwu J Nwoye, Justina N Obiorah and Uba Bright O, focuses on the role played by technical entrepreneurship education in Nigeria at the tertiary level to tackle the deteriorating problem of unemployment. The study examines how entrepreneurship education positively affects creative self-development, which in turn affects entrepreneurship orientation among graduates. The results provide evidence of positive influence of entrepreneurship education. The results have implications for government agencies as well as educational institutions in implementing suitable programs and policies to promote entrepreneurship in Nigeria.

The next paper, “A Study on the Entrepreneurial Traits of Commerce Students of Arts and Science Colleges in Theni District, Tamil Nadu”, by G Suresh and S Krishnamurthy, focuses on identification of entrepreneurial traits among the college-going students. It further investigates how socioeconomic factors may influence the entrepreneurship traits. The results have implications in the domain of designing and delivering entrepreneurship courses in educational institutions.
Finally, a case study, “Koutons Retail India Ltd.: Fight for Survival”, by Kirti Dutta, Swati Singh and Smriti Singh, is presented. The case analyzes the strategy adopted by Koutons in transforming it from an apparel manufacturer to a leading retailer with national presence. Koutons had positioned itself as a specialty retailer targeting the value-seeking customers. The case presents the challenges and problems faced by Koutons in operating with a high risk business model.

-- S Senthil Kumar
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Entrepreneurship Development