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The IUP Journal of Supply Chain Management
Focus

This issue brings you several interesting developments in the area of supply chain. The five papers published in this issue together offer theoretical and practical insights that hold immense value to the practice and research of SCM.
The first paper, “Effect of Responsiveness and Process Integration in Supply Chain Coordination”, by Anupam Ghosh, Sujoy Das and Aashish Deshpande, provides insights into an integrative framework relating to chain responsiveness, process integration, supply chain coordination and performance. An illustration of a garment manufacturing industry is presented to understand the role of responsiveness and process integration in supply chain coordination. From an industry perspective, the paper outlines how using information, responsiveness, process integration and coordination can be improved. The scope of future research lies in understanding and exploring the quantitative relationships among the constructs of the research framework.

The second paper, “Managing Behavioral Risks in Logistics-Based Networks: A Project Finance Approach”, by Henry Schäfer and Sebastian Baumann, illustrates the mechanisms of the project financing approach to solve many of the specific challenges of a Logistics Service Provider (LSP) to manage a network’s working capital. Based on an idealized automotive supply chain network, working capital-related conflicts of interest between members of a supply chain are discussed. Behavioral risks in a network are examined and context factors which moderate the intensity of those risks are identified. It is argued that the principles of project financing allow the design of working capital financing within the supply chain networks. The analysis of network risk structures concludes that behavioral risks associated with working capital makes it difficult to finance network-specific inventories by LSPs. Within network structures, the project financing approach is able to facilitate cooperative behavior between network members and enables the financing of network-specific working capital. The results can be applied to supply chain networks which are affected by opportunistic behavior merely in dynamic industries with structures similar to the automotive industry.

The third paper, “Development of Proactive Risk-Predictive Model for 4PL Transaction Center Using PLS Regression and Neural Networks”, by K M Sharath Kumar, H K Narahari and Nicholas Wright, attempts to precisely estimate the risk for 4PL transaction center by a new predictive model proposed in two phases. In the first phase, risk assessment was carried out using Cormack’s model. By combining individual scaling factors and probability arrived through request for information, the risk probability index was estimated. Consequently, supply chain risk was determined considering the total financial impact. Subsequently, risk evaluation of all trading partners with respect to high, moderate and low categories was performed utilizing prioritization matrix. In the second phase, predictive model was synthesized using Neural Network (NN) methodology. The key message from this study aims at furnishing transaction center coordinator to foresee probable risks proactively before integrating cross-segment trading partners for consistent 4PL operations.

The fourth paper, “An Empirical Analysis of Power in Retailer-Manufacturer Supply Chain Relationship: A Resource Dependency Perspective”, by Sushil Chaurasia, investigates the factors that determine the extent to which manufacturers depend on retailers. Resource dependency theory has been used to prove that in a typical retailer-manufacturer outsourcing relationship in close culture countries like India, manufacturer’s perception of a retailer’s power is derived from the manufacturers’ perception of its dependence on the retailer. The data for the study was collected through in-person interviews using a Likert scale-based structured questionnaire from 230 respondents of 128 apparel manufacturer units of India and their respective boundary persons representing the apparel retailers. A majority of the channel behavior studies conducted in Western countries have supported the relationship of power of one, based on the dependency of the other. The research findings of this study also confirm the same. An implication of the research findings is that dependency may be used as a strategy in dealing with channel relationships in Indian marketing channels.
The last paper, “Supply Chain Risk Assessment Tools and Techniques in the Automobile Industry: A Survey”, by Satyendra Kr. Sharma and Anil Bhat, investigates Supply Chain Risk Management (SCRM) practices and identifies the tools and techniques used by the Indian automobile companies. A survey is carried out to address the above-mentioned research question. The results show that SCM managers rely on still checklist, likelihood/impact matrix and scenario analysis. Supply chain risk assessment practices can be improved by using techniques like Failure Mode Effect Analysis (FMEA) and simulation techniques.

-- Sunil Bhardwaj
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Supply Chain Management