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The IUP Journal of Knowledge Management :
Knowledge Sharing Orientation and Its Relationship with Business Performance: A Structural Equation Modeling Approach
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This study endeavors to find the impact of Knowledge Sharing Orientation (KSO) of business on its performance. Knowledge sharing orientation is one of the important dimensions of knowledge management orientation. A purposive sample of 300 key informants (CEOs, top level and middle level managers who were key decision makers in the organizations) from different manufacturing and service organizations has been taken from the National Capital Region (NCR), India, for the study. Self-designed non-disguised questionnaire has been used for the study. The relative performance of the organization compared to the major competitor for the last three years has been considered as the measure for business performance. The scales used for the survey were validated using Confirmatory Factor Analysis before applying Structural Equation Modeling for studying the relationships. The hypothesized relationship between KSO and business performance has been tested for two multi-group moderators, including firm size (based on number of employees/based on investment) and nature of industry. The results provide the evidence that KSO significantly and positively impacts the business performance. Firm size significantly moderates the relationship between KSO and business performance. The findings of the study will help knowledge management researchers and practitioners in devising strategies for better business performance.

 
 
 

Knowledge sharing is the organizational process whereby various channels of interactions are involved in the interconnection of individuals to pursue and accomplish organizational goals through means such as social networks, informal and formal meetings and dialog (Yang, 2009). The literature suggests that intra-organizational knowledge sharing keeps knowledge and information obtained from various sources up-to-date and serves as a guide for future action (Hsu and Wang, 2008). Knowledge sharing is the critical means through which employees can contribute to knowledge application, innovation and ultimately the competitive advantage.

Knowledge Sharing Orientation (KSO) is defined as the “tendency in the organization to facilitate, encourage and reward knowledge exchange with the motive of capturing tacit and explicit learning gained by the employees” (Farooq, 2012, p. 26). KSO is one of the important dimensions of knowledge management orientation (Vij and Sharma, 2004). Knowledge sharing-oriented knowledge management practices include: appointment of facilitators to help people better express what they know so that others can understand it; making knowledge sharing behaviors an integral part of performance appraisal system; depriving people of some organizational benefits for not sharing the knowledge; and publicly recognizing and rewarding the knowledge sharing employees. In such an atmosphere, people do not have any reservations while parting with their tacit knowledge.

Business performance is considered as a complex multidimensional construct. The measure of performance may be objective (available in financial statements) or perceived/subjective. The use of subjective measure is a common practice in strategy-related research when financial statement data is unavailable or they do not allow for accurate comparisons among the firms. Moreover, literature shows that there is a high correlation between subjective and objective measures of performance (Dess and Robinson, 1984).

 
 
 

Knowledge Management Journal, Knowledge Sharing Orientation (KSO), Relationship, National Capital Region (NCR), Structural Equation Modeling, Business Performance, Structural Equation, Modeling Approach.