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The IUP Journal of English Studies 
Focus

The recent relentless strides of globalization have made the discourse on the binary opposition between the center and the periphery, the colonized and the colonizer somewhat anachronistic. The rise of transnationalism has in some cases obliterated the national identity and ironically some nations welcome their ‘elevation’ to mainstream culture. But the scars inflicted on colonies like Burma have agonized sensitive writers like Orwell.

In her paper, “Negotiating Feminine Autonomy and Identity: Diasporic Anxieties in Chitra Banerjee Divakaruni’s The Mistress of Spices”, the author, Swathi Krishna S deals with the attempt of Tilo (Tilottama), in The Mistress of Spices, to escape the traditional restrictions and reconstitute her persona by seeking sensual gratification with a lonely Mexican American, Raven. The paper brings out the emotional trauma experienced by the diasporic persons.

In the paper, “Interstices Outgrowing the Narrative in the Select Fiction of Jhumpa Lahiri”, the author, K Narasimha Rao, examines the cultural ambiguity experienced by Indians in America as portrayed in Lahiri’s novel, Namesake, a short story “When Mr. Pirzada Came to Dinner” and another story “Unaccustomed Earth”.

Madhumita Roy, in her paper, “Transnationalism and the Survival of Postcolonialism: A Critique”, looks at the sway of transnationalism in the former colonies as a result of increasing consumer culture. The superimposition of western culture has both beneficial and deleterious effects on the indigenous civilizations.

Vairavan C and S P Dhanavel, in their paper, “Power, Position and Agony in Harold Pinter’s One for the Road”, study the hold of power and position by the oppressor and the agony of the oppressed as presented by Harold Pinter in his absurdist play, One for the Road. A political playwright, he uses the concept of purposelessness of life as suggestive of the agony of people who become victims of their own feelings, desires and guilt.

N Pratheeba and G Baskaran, in the paper, “Elements of Syncretism in Nayantara Sahgal’s Mistaken Identity”, examine the emphasis on cultural integration laid by Nayanatara Sahgal in her novel, Mistaken Identity. In India, with different cultures, linguistic and religious groups, there is paramount need for syncretism. The novel presents the love of a Hindu, Bhushan, for a Muslim girl.

The engagement of Indian poets with rain provides an insightful perception to the Indian imagination. GRK Murty, in his paper, “India’s Romance with Monsoon Rains: A Peep into Poetic Expressions and Personal Experiences”, through a wide range of reference, brings out the romance with rain in the works of Kalidasa, Valmiki and modern Telugu poets like Devulapalli Krishna Sastry and even the progressive Nagnamuni.

S Rukmini, in her paper, “An Analysis of Indian Poetic Tradition: Sri Aurobindonian Perspective”, recounts the major concepts in Indian Critical tradition, particularly the concept that considers poet as a rishi, seer. She states that, according to Aurobindo, the chief aim of poetry is to elevate the soul and ensure spiritual experience.

Isam M Shihada, in her paper, “Racism in George Orwell’s Burmese Days”, brings out the irrational discrimination based on color by the Burrasahebs in Burma, as presented by George Orwell in his novel, Burmese Days. The European Club is symbolic of the policy of segregation of the black natives. Orwell, says the author, exposes the myth of whiteman’s burden claimed by the British as justification for colonization.

Sanjay Shrivastava, in his paper, “Integrated Elements of Sex and Sensuality in the Poetry of Robert Browning: A Critical Approach”, brings out the open presentation of sex and sensualism in the poetry of Robert Browning, unthinkable during the Victorian period. Browning rejected the plea of the moral keepers to forsake love for morality, considering any relationship between sexes as a hindrance to spiritual progress.

In the paper, “Masculinity Subverted and Redefined in the Works of Mahesh Dattani”, the author, Rajorshi Das, focuses on certain topics, usually considered a taboo in the Indian scene, presented by Mahesh Dattani in three of his plays: Dance like a Man, Seven Steps Round the Fire and On a Muggy Night in Mumbai.
The issue carries a brief tribute to Nadine Gordimer, the indefatigable fighter against racial discrimiation, who passed away in July. We also offer a review by S S Prabhakar Rao of the passionate offering of translation of all the poems contained in Amritam Kurisina Raatri, the magnum opus of Balagangadhara Tilak, a distinguished Telugu poet, by C Subba Rao, a self-declared admirer of Tilak’s poetry.

-- S S Prabhakar Rao
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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English Studies