The purpose of this study was to assess the impact of intuition on strategic decisions in the context of hospitals. A sample of 412 doctors, having their own hospitals/nursing homes practicing in Uttarakhand, India, was taken using random sampling technique. The results indicated that there was a significant impact of intuition on strategic decisions. Faith in intuition, emotional awareness, and knowledge-based experience were found to have significant impact on strategic decisions while following stability strategy. Curiosity, emotional awareness, self-questioning, knowledge-based experience were found to have significant impact on adopting expansion strategy. Curiosity, emotional awareness, inadequate information were found to have significant impact on implementing retrenchment strategy. The study also found that curiosity, faith in intuition, emotional awareness, self-questioning, inadequate information and knowledgebased experience contributed significantly for entrepreneurial strategic decision.

Businesses are facing challenges at each stage that demand effective decisions. As situations are often ambiguous and environments are becoming increasingly complex, businesses are stressed with fragmented and multiple demands. The need of the circumstances is fast, highquality, strategic decision making with dynamic response capability to ensure high-performing competitive businesses. Most businesses respond to these challenges with rational analysis, and decision makers take decisions on the basis of analysis following the common procedure of data collection, analyses, listing options, comparing options and making final decisions, seems to be time consuming and inefficient. The future success of the business does not depend on past data; intuition is also required to be used in the holistic decision making. We need to break down barriers and connect to our inherent natural skills for successful adaptation and development.

Business Strategy, Intuition, Strategic Decision Making, Strategic Decisions, Hospitals, Uttarakhand, Intuitive Strategic Decision Making.