Any typical event study involves the estimation of the effect of an event on the wealth of the
shareholders, and hence measurement of abnormal returns during the event period is central
to the event study. There has been considerable empirical evidence which emphasizes that
successive price changes in individual common stocks are very nearly independent. Studies
by Alexander (1961), Fama (1965) and Samuelson (1965) supported the random movements
in stock prices. Empirical research till 1969 mainly aimed at assessing the market efficiency
by observing the independence of successive price changes. There has hardly been any
study which examined the speed of adjustment of price to specific event or news or information. Fama et al. (1969) is the first event study which introduced a conventional
methodology for testing the behavior of stock returns surrounding the stock split.
An event study assesses the impact of an event on corporate valuations. Researcher is
concerned with how the corporate events like dividend payments, stock splits, bonus issues,
merger or acquisitions, announcement of corporate earnings, etc. can have an impact on the
value of the firm, i.e., how the impact will be reflected in the stock or other security price
performance. Unusual behavior in stock price performance at the time of event reflecting
either abnormally positive or negative performance is inconsistent with market efficiency.
Event studies act not only as a tool to test market efficiency, but also to assess the impact of
policy decisions. Event study methodology can be applied to both firm-specific and economywide
events.
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