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Effective Executive Magazine:
Entrepreneurship in Emerging and Developing Markets: The Case of Vietnam
 
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Vietnam has seen continuous economic growth, averaging 6.15% per year since the year 2000, partly encouraged by the signing of the Trans-Pacific Partnership agreement. Seventy percent of the population is under 30, and are ambitious and internationally-minded, taking ideas from anywhere and implementing them in a way suited to the Vietnamese market. The strong software industry is becoming the Silicon Valley of Asia. Vietnamese students have been scoring highly in internationally-ranked tests in recent years, offering a pool of skilled labor for prospective entrepreneurs. When taken together, these factors make Vietnam a very attractive proposition for outside investors and local entrepreneurs alike.

 
 
An entrepreneur is often described as a person who can not only organize and manage an enterprise, especially a business, but who usually shows initiative and risk. In most places, this would indeed be true. People hoping to succeed in business will have to use their initiative to seek out markets and offer attractive products, and bear the risk of wasting their time, effort and a large amount of money should their venture go awry.

In Vietnam, however, the entrepreneurship success formula or paradigm has an interesting twist to it. As a developing country, with a high level of technical competency and a young population, entrepreneurs will need to take the initiative to survive in a highly competitive and constantly evolving business environment, where trends can change quickly and their prospective customers or clients will be constantly looking for the next big thing. The risk, however, is offset by the low barriers to entry and starting up, the availability of cheap labor, and the low cost of living. So whilst entrepreneurs need to be quick and take advantage of every opportunity that comes their way, they need not necessarily risk everything to launch their dream company.
 
 
Entrepreneurship in Emerging, Developing Markets, The Case of Vietnam