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Effective Executive Magazine:
Ethical Ideology: A Review of Literature
 
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The behavioral sciences present a number of theoretical models that explain the process of moral judgment and a number of personal moral philosophies. One of the popular and much-researched ethical ideology concepts was given by Donelson Forsyth. According to Forsyth (1992), individuals’ moral beliefs, attitudes, and values comprise an integrated conceptual system known as personal moral philosophy. The present paper is an attempt to review literature on ethical ideology with focus on Forsyth’s Ethical Ideology Taxonomy and Ethics Position Questionnaire (instrument to measure ethical ideology developed by Forsyth). This will lead to an understanding of the ethical ideology of different people and how it is related to different personal factors. Understanding ethical ideologies will help in understanding customers, managers and employees in a better way. It has been found by different researchers how people differ in their ethical ideologies and how it affects their decision-making process. It is also observed in many cases that ethical ideology differs with different personal factors like age, gender, education, experience, etc. This gives us insight into why people react differently in different situations and what to expect of them in different scenarios.

 
 
Ethics, or moral philosophy, is the branch of philosophy that involves systematizing, explaining, and endorsing concepts of right and wrong conduct. In a broader sense, moral philosophy explains what is the right action to do in different situations. Sometimes, it is viewed in a narrow sense referring to a person’s values, ideals, and aspirations that regulate the person’s conduct and relations with others (Shaw, 2002).

The behavioral sciences present a number of theoretical models that explain the process of moral judgment and a number of personal moral philosophies. One of the popular and much-researched ethical ideology concepts was given by Donelson Forsyth. His work is regarded superior as he was able to capture many conceptualizations of moral philosophy such as teleology, utilitarianism, ethical egoism, ethical skepticism and deontology more prudently. Forsyth (1980) holds that when individuals involve in a discussion on a subject matter, they might arrive at the same judgment. However, opposite conclusions might occur when the judgment carries moral overtones. Forsyth argues that the differences lie in the personal system of ethics that each individual has. On the basis of these differences, Forsyth believes that the ethical ideology of a person needs to be taken into consideration when examining moral judgment. According to Forsyth (1992), individuals’ moral beliefs, attitudes, and values comprise an integrated conceptual system known as personal moral philosophy.
 
 
Ethical Ideology, A Review of Literature