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The IUP Journal of English Studies 
Focus

The word “displacement” has a sad connotation. It implies disruption, distress, and profound uncertainties. Displacement of people, in the global context, could take diverse forms: migration of people on their own volition in quest of better living conditions (development-induced displacement); involuntary movement of people due to factors that are beyond their control such as wars, ethnic cleansing, and human trafficking (conflict-induced displacement); resettlement of people as a result of natural disasters like earthquakes or man-made disasters like industrial accidents (disaster-induced displacement); and dislocation of people within the country due to social discrimination or government/economic projects (internal displacement).

Though migration of people began much before Moses led “Bnei-Yisrael” out of Egypt around 1250 BC to the land which God “swore to give to Abraham, to Isaac, and to Jacob” (Ex 6:6-8), migration got an imperial impetus when colonization became a rage among the erstwhile colonial powers such as Britain, Spain, France, and Portugal. Colonization, in turn, meant large-scale migration of people from these lands to a new land.

The colonization of Americas, which began in 1607, is a significant chapter in the history of human migration. The prime motivation behind the race among the colonial powers to occupy vast tracts of land in the New World, as the western hemisphere was referred to then, was their desire to expand their empires and thus their influence in Europe. Especially, the United States of America, with its abundant reserves of raw materials and prospects for trade and livelihood, soon came to be seen as a land of opportunities, attracting the immediate attention and the consequent migration in large numbers of not only people from Europe but also from other nations. Over the past four hundred years or so, millions of people around the world have moved, in pursuit of opportunity and happiness, to the US, making it a “nation of immigrants.” Since then, not only America, but a host of other nations also have attracted human migration often because they are abundant in riches and opportunities.

However, displacements—voluntary or involuntary—invariably create a sense of rootlessness and the associated identity conflict among the migrant populations. While the first generation migrants often try to fill their existential vacuum by tracing their roots to their ancestral homeland and its mythical grandeur, the second and subsequent generations seek to find their existential meaning in assimilation with the “new homeland” where they were born and brought up.

Displacement has also time and again triggered the creative impulses of a few resourceful expatriates, who, though they have “come unstuck from more than land” and “floated upwards from history, from memory, from Time,” as Salman Rushdie avers (Shame, London: Vintage, 1995, 87), do try to “reflect that world [their homeland],” in spite of being obliged “to deal in broken mirrors, some of whose fragments have been irretrievably lost.” And it is the fragmentary nature of these memories that makes them special and evocative for the diasporic writers: “The shards of memory acquired greater status, greater resonance because they were remains; fragmentation made trivial things seem like symbols, and the mundane acquired numinous qualities” (Rushdie, Imaginary Homelands Essays and Criticism 1981-1991, London: Penguin, 1992, 11-12; emphasis in the original).

However, whether such efforts by the displaced to deal with their dislodgment from their roots help them get over their existential angst remains a moot question. Displacement and its fragmentary effects on the displaced are the predominant theme of the first two papers of this issue.

Urvashi Kaushal shows how migrants face a life of social alienation and mental disruption in the host country through a study of Neil Bissoondath’s short story collection On the Eve of Uncertain Tomorrows.

Vivek Kumar Dwivedi discusses, with reference to Tabish Khair’s The Bus Stopped and M G Vassanji’s The Assassin’s Song, the immigrants’ constant struggle to negotiate between two conflicting cultures—the native and the adopted.

Azra Ghandeharion presents an intertextual reading of the novel A Scanner Darkly and its movie adaptation, highlighting the messages/messengers of simulacral identity/reality, pomophobia, consumption-craze, and worlds falling apart.

Sakshi Dogra reevaluates the characters Atticus Finch and Boo Radley, Aunt Alexandra and Scout in Harper Lee’s To Kill a Mockingbird in the light of Slavoj Žižek’s postulations with regard to ethics and politics.

M Chandrasena Rajeswaran and S Padmasani Kannan analyze, combining pragmatics and speech act theory, the dialogues and the conditions that govern them and the pragmatic failure on the part of a few characters and the resultant tragedy in Shakespeare’s Othello.

G Vasishta Bhargavi critically examines Wole Soyinka’s The Road with particular reference to its multiple levels of theme, action, and technique and treatment of philosophical issues of life like death, self-realization, and history.

Tanima Kumari and Rajni Singh discuss how Rita Dove’s poetry collection, On the Bus with Rosa Parks: Poems, seeks to extol and thus recover African Americans’ role and place in the American nation’s history.

V Kavitha and S Padmasani Kannan explore the vocabulary learning process and the workings of the mental lexicon of ESL learners in India, using word association tests and a qualitative analysis of the results.

Maimouna Al-Ruqeishi and Salma Al-Humaidi assess the effectiveness of alternative assessment tools based on the survey responses of EFL teachers of grades 5-8 in the Omani Basic Education context and discuss the implications of their findings.

Vaishali Jayaprakash Shinde highlights the striking features of advertising language at the phonological, lexical, syntactic, semantic, pragmatic, and stylistic levels and its pedagogical implications through an illustration of a few Indian television commercials.

R Venkatesan Iyengar
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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