IUP Publications Online
Home About IUP Magazines Journals Books Archives
     
Recommend    |    Subscriber Services    |    Feedback    |     Subscribe Online
 
The IUP Journal of Entrepreneurship Development :
A Study on the Problems Faced by Women Entrepreneurs in Service Sector in Chennai
:
:
:
:
:
:
:
:
:
 
 
 
 
 
 
 

Service sector is an easily approachable sector for entrepreneurship for reasons such as low investment, easy made infrastructure and its nature. Especially, it is an added advantage for a woman due to her patience, creativity, hospitality, etc. Metros like Chennai have all facilities to support entrepreneurship, especially in the service sector. In the present paper an attempt has been made to analyze the problems of women entrepreneurs in service sector in Chennai city and to evaluate the prospects of women entrepreneurship. In order to develop a business, women entrepreneurs need to possess a lot of characteristics. Despite having those characteristics, women face a lot of problems and challenges pertaining to business and work-life balance. The crucial challenges and problems faced by women in leading their venture are identified in this research. If a woman is vibrant enough to start her enterprise, she has to understand that the abovementioned problems and challenges may be a hindrance and make her face failure in her business. Hence, she has to prepare herself to face the above challenges and issues in order to grow and sustain her venture.

 
 
 

Today, women entrepreneurship is a global phenomenon. India, as a developing country, is not lagging behind in promoting women entrepreneurship. Women have emerged as entrepreneurs, emancipated, educated and empowered by the massive development programs of the government and women liberation movements. Women associated with 3Ks—Kitchen, Kids and Knitting—have progressed into a new era of 3Ps—Powder, Pappad and Pickles— and now aim to be active in 4Es—Electricity, Electronics, Energy and Engineering (Masood Rana Zehra, 2011). Women are encouraged by reservations, incentives and subsidies to operate in different fields especially in the SSI sector. As a result, from the stereotyped dependent homemaker, women have progressed to emerge as an intelligent entrepreneur. India has pioneered many creative programs to raise female status and participation in the economy, including training, gender budgeting, quotas for women in local councils, requiring women on boards in the 2013 Companies Bill and a Women’s Bank. India has also pledged to raise female economic participation in its G20 commitments.

 
 
 

Entrepreneurship Development Journal, A Study, Problems Faced, Women Entrepreneurs, Service Sector, 3Ks—Kitchen, Support to Training-cum-Employment for Women (STEP), Swawalamban Program, Trade Related Entrepreneurship of Assistance and Development (TREAD), Consortium of Women Entrepreneurs of India (CWEI), Swayamsidha Scheme, Priyadarshini Scheme, SwaShakti, Chennai.