Vodafone Global Telecommunications headquartered in UK is the largest mobile
telecommunications business in the world considering revenue and number of active
customers (Sceales, 2007). Through ownership, mergers, acquisitions, subsidiaries,
or joint ventures, Vodafone established significant presence of 289 million customers
(Sceales, 2007). Due to international and local regulatory pressures, global competition
in the mobile market, the emergence of new technologies slowed down (Frisanco
et al., 2008a; 2008b; and 2008c).
The expansion and revenue goals of Vodafone are slowing down. This paper
makes suggestions to optimize operations, leadership theory, employees’ behaviors,
and improve organizational value in a global market from a project management
perspective.
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