Smartphones have deeply penetrated our lives. Most of the people start their day looking at the screens of their smartphones. No doubt it has brought convenience in our lives and has given power to our palms. With the touch of a finger we can shop online, book a train ride or a flight, navigate a route and socialize with people. Organizations are also trying to benefit from the trend of mobile technology by adopting new ways of working. This paper aims at understanding the SWOT of digital HR through smartphones, the ways in which a company can proceed with appification (BYOD or CPD), also mentioning and explaining the varieties of applications that are used by companies to get digitized. Digitizing HR is not a simple project, it involves a lot of cost (hardware and software), much greater involvement and support of IT and most importantly a digital mindset. Despite the challenges faced while implementing the mobile platform, many companies are recognizing and responding to the digitization of HR trend. The benefits provided by this wireless environment outweigh the challenges in appification. Smartphones and tablets drive the productivity of employees and business to a new level by providing real-time communication and improved collaboration. Organizations will be a better workplace if they integrate mobile technology in their work culture.

We use smartphones for lot many things in our daily lives other than just calling. According to Deloitte’s Global Mobile Consumer Survey (2015), 97% of adults aged 18-24 check their mobile phones within three hours of waking up and check their mobile devices an average of 74 times per day. The same research also reveals that 50% of users of all ages check their phones one last time, 15 minutes before going to sleep. Such extensive use of these mobile devices in today’s world compelled HR to go mobile. Organizations (Indian) like ICICI Bank, HDFC Bank, Bharti Airtel, Infosys and Zensar (RPG Group Company) have already gone with the flow of appification (The Times of India, 2016). Through the smart use of these smartphones, HR functions like recruitment, selection, training, performance management and employee coaching can benefit a lot.

Information Technology Journal, Smartphone, Digital-savvy, Digital mindset, Mobile-first, Technology, Appification.