Entrepreneurs are agents and drivers of development in most economies of the world.
Basically, more focus is laid on the entrepreneurial process of a firm rather than of
individuals. Entrepreneurship leads to the development of new ideas, but old ideas are
needed to create a balance. Accounting skill is found to be of great value in
entrepreneurial performance, and as such, entrepreneurs are advised to embark on
capacity building in accounting skill for financial management and record keeping. With
reference to location of knowledge and structure of accounting policies, this research has
been conducted to view the familiarity, awareness and usage of accounting information
carried out by small entrepreneurs of Ahmedabad city. The basic objective of the study
is to examine the status of familiarity and application of accounting. For this purpose,
primary data was collected through a questionnaire comprising 12 questions. The 70
responses considered were tabulated and analyzed. Questions like information about
different accounting methods, adoption of different methods, etc. were covered. It is
found that more than 15% of the respondents are unaware of different kinds of
accounting system, while about 25% are familiar with Desi-nama system. From the
findings, it is concluded that awareness regarding accounting principles and methods is
prevalent, but still entrepreneurs need accountants to help them with numbers as they
lack the skill.
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