An Empirical Study on Balanced Scorecard as a Measurement and Management Tool for Corporate Performance

--Anish Kumar Dan

In an era of global competition, the corporate sector contributes a major part to the performance of the national economy. Measuring and managing corporate performance has always been a matter of concern for the internal and external stakeholders. For this purpose, financial perspectives have been in use for long. But it cannot be denied that measurement of performance involves multidimensional approaches as use of financial perspectives alone cannot give a truthful picture given their confines. Accordingly, there arises the need for application of multidimensional approaches for measurement and management of corporate performance. This paper attempts to understand the strategic corporate performance management tool—Balanced Scorecard (BSC)—which admits the insufficiency of financial measures and suggests evaluation of the companies in terms of how they create future value through investment in customers, suppliers, employees, procedures, technology, and innovation. Following four perspectives, viz., financial, customer, internal business, learning and growth, BSC balances these objectives among non-financial and financial, leading and lagging, operations and finance parameters. BSC in India is studied through its application in healthcare and fast moving consumer goods industries. The four customary perspectives of BSC have been studied with some suggested additional perspectives through a survey of 36 companies.

© 2017 IUP. All Rights Reserved.

Moderating Variables in Business Research

--Rayees Farooq and Sandeep Vij

This paper explains the rationale for introducing the moderating variables in the models built in business research to identify the causal relationships among the variables/constructs. The study is based on the search for moderating variables in business-related research published during the last 36 years (1980-2016), available in online databases EBSCO, ProQuest, JSTOR, Science Direct, SAGE and Emerald. The study identifies the variables/constructs being majorly used as moderators in business research. The methods used for studying moderation have been identified and multi-group moderation through structural equation modeling (using AMOS) has been recommended and elaborated. The findings and suggestions of the study are likely to be highly useful for researchers in the field of commerce and business management in identifying the moderating variables and practically applying multi-group moderation in business research.

© 2017 IUP. All Rights Reserved.

Learning from China: Mitigating the Problems of Make in India Through Responsible Business Behavior

--Sunita Upendra Sharma and Rashmi Lotwala

Indian Government’s new policy of ‘Make in India’ has taken everyone by surprise, whether Indian or foreign country heads and/or entrepreneurs. This will make India a production hub, next only to China. Indian Government is trying to replicate China’s model through ‘Make in India’ slogan in all aspects, viz., production, GDP growth, market share, employment, and environment pollution. Therefore, this paper seeks to identify the effects of ‘Make in India’ by taking lessons from China and elaborate on the ways and means to combat the side effects on various stakeholders. The end result of the discussion is, bringing in a responsible business model for the businesses that are pursuing the ‘Make in India’ dream.

© 2017 IUP. All Rights Reserved.