The IUP Journal of Entrepreneurship Development
Nativity and Its Bearing on the Students? Intentions for Entrepreneurship: An Empirical Study

Article Details
Pub. Date : March, 2019
Product Name : The IUP Journal of Entrepreneurship Development
Product Type : Article
Product Code : IJED21903
Author Name :Swetha Jain, Vivek Ranga and P Venkateswarlu
Availability : YES
Subject/Domain : Management Studies
Download Format : PDF Format
No. of Pages : 09



The present paper attempts to identify the difference in the entrepreneurial intentions of the students who have come from rural and urban backgrounds. The study is conducted on the students pursuing management program in a business school in Ahmedabad. Ajzen's (1991) Theory of Planned Behavior (TPB) model is applied to understand the predictors of entrepreneurial intentions and the effect of nativity on it. TPB takes into account the psychological variables for explaining the intentions, which offer theoretical framework for predicting the entrepreneurial intentions (Krueger et al., 2000). The results show that independent variables like personal attitude, subjective norm, perceived behavior control and nativity account for 82% of variance in the dependent variable, entrepreneurial intentions. The multiple regression analysis indicates that all the three variables personal attitude, subjective norm and perceived behavior control have significant influence on entrepreneurial intentions. However, nativity has no influence on entrepreneurial intentions.


Any developing country is basically categorized into two areas: urban and rural. The very definition of the urban areas is where large populations settle and live in an environment which provides all the facilities required for human activity. The rural areas constitute villages and small hamlets and are the ones away from the cities or towns. The people living in rural areas are mostly engaged in agriculture, whereas the people in urban areas are engaged in trade, commerce, services, etc. Urban areas developed during the process of industrialization, whereas development in rural areas is mainly based on the available natural vegetation. eurs how to start a poultry farm and serve the nation. Entrepreneurship development is a precondition for the sustained economic development of a country (Enke, 1978, p. 538), and poultry can play a vital role in this regard.