The IUP Journal of Management Research
Non-Contract Broiler Poultry Farming in Visakhapatnam District: Problems and Profitability

Article Details
Pub. Date : Apr, 2019
Product Name : The IUP Journal of Management Research
Product Type : Article
Product Code : IJMR31904
Author Name : Sabbineni Poojitha and Rajeshwari Panigrahi
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 21



The present study is undertaken to identify the problems and the profitability of non-contract poultry farmers in Visakhapatnam district of Andhra Pradesh. Data is collected from 40 non-contract farmers in Visakhapatnam district using snow ball sampling technique, and it is a descriptive research. Primary data is collected for the study through interview using a pretested questionnaire. The questionnaire consists of open-ended and closed-ended questions. Likert scale is used for quantifying most of the qualitative variables, and detailed costing information is collected through open-ended questions in the form of cost sheet. The data collected is tabulated and analyzed statistically by using Likert scale, mean value analysis, one-way ANOVA, Friedman rank test, correlation, multiple regression and Structural Equation Modeling (SEM) techniques. Among the constraints identified, unavailability of chicks was the major constraint, followed by lack of insurance, cost of labor and labor problems, lack of government support, high price of raw materials, inadequate financial support due to the high risk associated with the business, and delay in payment by retailers/wholesalers.


India with a growing population of 1.23 billion focuses on food development intending to provide food and healthier living conditions to the vast growing population. According to a report released by the Ministry of Statistics and Program Implementation, per capita income increased by 9.7% from 94,130 in 2015-16 to 103,219 in 2016-17. This increase in the income provides business opportunity to food industry. People tend to increase their expenses on food with the increase in income. In the present scenario, the government is also focusing on increasing the availability of food and developing the food industry by providing support to farmers and industrialists.