The IUP Journal of Soft Skills
Building Your Personal Brand: A Tool for Employability

Article Details
Pub. Date : Jun, 2019
Product Name : The IUP Journal of Soft Skills
Product Type : Article
Product Code : IJSS11906
Author Name : A John Peter and Savilene Julia Gomez
Availability : YES
Subject/Domain : Management
Download Format : PDF Format
No. of Pages : 14



The paper focuses on why students should consider personal branding in the context of career, and how they can use it to build the career of their choice and ultimately get fulfilment in work. It explores how students can use personal branding for their personal and professional success, guides students on how they can go about developing their personal brand, the steps involved, and the tools they can use to promote themselves. It also includes the principles to keep in mind and the skills to develop so that they can engage in personal branding effectively and thus explore the world of opportunity open to them.


A brand is a promise that a product or service will perform to the expectations of the customer. It provides information about a product, service or organization and the assurance of the unique characteristics of it. Branding is a marketing practice that deals with the creation of the image for a product or service in the minds of the customers. This is done to establish a unique and differentiated market presence to be known in the market; the look, the feel and the message conveyed set the business apart from the competition, attract customers and maintain loyal customers.