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Management
Effective Executive

July'01
Regular Features
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Articles

The E-Varsity

--Pam Pervenanze

With companies adopting cost cutting and at the same time realizing the importance of training employees, e-learning is gaining even more importance. With the predicted growth figures, e-learning is expected to change the whole scenario of learning and training. Corporations should take the best advantage of this and implement it in the organization at the right time. The main crux of the article is about the basic activities that organizations have to consider before implementing e-learning programs. Further, it offers lessons on the marketing of the e-learning program.

Fredrickson Communications, www.fredcomm.com. Originally posted as Developing a Strategy for Creating E-Learning Courses'. Reprinted with permission.  

Enhancing the Bottom Line: Manpower Training and the Return on Investment

--Oliver Tian

Organizations require highly skilled workers to stay ahead in the competitive world. There is a need for distribution of information at a fast pace to employees, customers and partners while acknowledging new product changes in technology and just-in-time learning methods. There is a need for organizations to understand that both knowledge and learning have enterprise-wide implications. With such emphasis on training companies are spending huge amounts and developing a sound framework that can measure returns on investment. The article focuses on the importance of information and communications technology in the learning environment and how companies can maximize the return on investments.

 How NIIT brings People and Computers Together... Successfully!

--C N Madhusudan

Developing countries are always at the crossroads when it comes to technology training. Torn between the wish to be self-sufficient and the inability to invest, they often end up missing the upside that technology can bring. In 1982, in a setting of this kind in India NIIT was born. This enterprise brought quality computer education to every major city and town and played a major role in the development of information technology in India. Today with the booming role of e-learning, NIIT has made every effort to stay ahead in this stream of education. The article presents the success story of NIIT and its entry into the e-learning arena.

Mergers and Acquisitions: Achieving Synergy While Avoiding the Reef

--David A Zatz

The gloomy global economic outlook has propelled companies to take up mergers, acquisitions and divestments as key elements for their long-term business strategy. But how far have companies been successful in achieving the required competitive advantage as a result of these mergers? According to a survey nearly 83 percent of these failed to produce results. The reasons being cited are the lack of the merging companies to concentrate on the people issues. The article looks at the importance of cultural and personal issues, which are usually neglected, and the role of organizational development consultant in setting specific goals during mergers. ]

Regulating Indian Cyberspace

--Rodney D Ryder

The Internet and the new technological developments have paved the way for easy access of information. At the same time, there is a need for legal systems that can help keep pace with the rapid growth of the Internet. Though there have been certain laws framed, they do not cover most of the legal issues. Some provisions of the Information Technology Act are likely to lead to litigations. While the main objective of the Act is to provide legal recognition for transactions carried out by means of electronic data interchange and other means of electronic communication, it has not addressed issues like protection of domain names, infringement of copyrights, etc. The article presents the loopholes in the Information Technology Act and some suggestions to overcome those.

Using KM to Safeguard your Intellectual Property

--Kim Ann Zimmerman

Sharing information has become a must for organizations as they realize the importance of appraising the employees and strategic partners. Managing and protecting data is the key to the future of knowledge management systems in intellectual property management. Intellectual property is a vital asset that needs to be managed carefully and at the same time shared to gain value. The article speaks about the methods being implemented by companies to share information about intellectual assets and also the steps to be taken to motivate employees to share information, which is one of the biggest challenges that organizations face.

This article appears with the permission of KMWorld Magazine Volume 10, Issue 6. KMWorld is a special publishing unit of Information Today, Inc. The article is also available archived at www.kmworld.com.

Brand Management

--Chris Lynn

Internet has changed the basic features of the brand. The present day brand value accounts for more than fifty percent of the market capitalization of leading global companies. In this situation it is essential that brand managers handle technical issues like content management systems and be more creative and innovative to preserve the intrinsic value the brand stands for. At the same time there is a need for aligning a balance between the print media and online advertising and improving efficiency and reducing unnecessary work.

When Only Some customers are kings

--David James

Effectively attracting customers has been a competitive advantage for most of the companies. Differentiating between them can bring about efficient improvements, as not all customers are equal. Many firms are looking not just to match what they produce better with customer demand, but are also re-examining the whole supply chain. Effective channel management plays an important role in managing customers. The article speaks about the way businesses are restructuring their supply chains by using relational management models and then working back to production process.

Adopting Six Sigma

--Vanessa R France

Six sigma that was considered to be very special operational technique as it helped in putting all elements together in a comprehensive system is seeing a negative side because of a number of criticisms leveled against it. Some believe that it is nothing but a repackaging of old techniques. Organizations supporting it feel that six sigma depends upon how it actually is implemented. Both large and small companies can benefit from these techniques. Organizations planning to implement it need to carefully plan the project process and decide how and when they plan to implement.The article speaks about the process of implementing six-sigma and how organizations can benefit from these.

Finding Ways to Grow

--A B Ravi

Ways India is building a whole new value chain around the mobile phones. It is providing software infrastructure that simplifies and speeds up the communication between different channels and applications. Focussing on mobile commerce the two-year-old company is enthusiastic by the business response and has become the first company in India to become a member of the mobile electronic signature consortium. But there are also some real tests that the company has to undergo keeping in mind the downturn in the US market and the falling revenues in the wireless applications.

ITC's Big Bang

--Debojyoti Chatterjee

ITC is diversifying into new businesses to tap the opportunities. It has ventured from apparel retailing to web enabled rural marketing. Further it has also ventured into greeting cards and high end IT solutions. Though its first wave of diversification has been disastrous, it is taking all the steps to ensure that these diversifications move on the right path by carefully nurturing each opportunity. The article presents the inside story of ITC and how the company is leveraging its competencies from its existing businesses.

Global Executive Summary
  • Alcatel's US Obsession
  • Asia Learns Size Really Matters
  • Finding a Strong Suit
  • The New Era
  • Strike Up the Brand
  • The Icredible Shrinking Customer Base
  • Transforming Corner-office Strategy into Frontline Action
  • E-commerce Unplugged
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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