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Description
It
would be a cliché if we say that the world of business
has not remained the same. Benign and considerate, no
more. 9/11, as the September 11 terrorist attacks on
WTC are now known as, has just changed everything around
us.The
gory acts of the religious fanatics not only have shaken
the US business enterprises; its echo could be heard
in the realm of the Indian business as well.Millions
of workers have been rendered jobless. Those who have
survived the are waking up to the reality of steep pay
cuts.
The
world of dotcoms has been shaken up completely. Many
of them are now neck deep in trouble, with majority of
them on the verge of extinction. The much-touted safe
and sound business models of biggies like AOL and
Amazon are no reason for any succor. All are feeling
the heat. And, so are their brick-and-click brethrens.
Companies
are coming under pressure from the markets to tighten
their belts to wrest the falling bottomline. Those who
are unable to respond are seeing helplessly as their
stocks get punished in the market. It's tough going
out there.For
the corporate world, it's time for action. Time for
taking tough decisions, playing sensibly in a world
where the rules of the game have changed quick and
fast.
