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Dabur's core competence lies in its ability to conceive, develop and market products based on herbs and natural resources. However, with growing competition from Zandu, Baidyanath and Himalaya Drugs, Dabur's monopoly in ayurvedic products is under pressure.
The Rs. 1166 crore, Dabur India Ltd. (DIL) was established in 1884 and is one of the largest Indian FMCG company dealing with ayurvedic products with interests in healthcare, personal care and foods. For more than a century Dabur has worked in active collaboration with nature to provide the best of herbal health and personal care products to its consumers. Today, Dabur is all set to take its abundant knowledge of Ayurveda to global frontiers. It operates in the niche natural/ayurvedic products segment with a product folio of over 500 products. To its credit, Dabur employs more than 5000 people located throughout the globe and has 11 manufacturing units in India, Nepal and Egypt. The company has overseas sales and marketing offices in Dubai, London, New York and Moscow. Its distribution network comprises 21 sales offices, 5500 distributors and over 1.3 million retailers. Dabur Research Foundation is an independent research organization with more than 125 scientists at its service.
Dabur is a closely held company with the Burman family holding around 80 percent of the equity. Most of its ayurvedic/OTC (Over-The-Counter) brands are the market leaders in their respective segments. Dabur has developed considerable expertise in these traditional areas and has well understood the consumer preferences for traditional ayurvedic remedial measures.
The group comprises of Dabur Finance, Dabur Nepal Pvt. Ltd., Dabur Egypt Ltd., Dabur Overseas Ltd., and Dabur International Ltd. Product groups include healthcare, food products, natural gums and allied chemicals, pharma, and veterinary products. Its leading household brands include Dabur Amla, Dabur Chyawanaprash, Vatika, Hajmola, Lal Dant Manjan, Pudin Hara and the Real range of fruit juices. New product launches include Binaca toothbrushes, Imli candy under the Hajmola brand. The fruit juice brand was relaunched with new packaging; and the Hommade cooking paste range was expanded. Daubr's core competence lies in its ability to conceive, develop and market products based on herbs and natural resources. The top five brands contribute about 55 percent to revenues, amounting about Rs. 650 crore.
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