The government's decision to allow foreign direct investment in print media has resulted in both appreciation and criticism. In spite of all the criticism and opposition, it is clear that the sector is going to witness a lot of activity in the years to come.

Since the beginning of the liberalization of Indian economy, the issue of Foreign Direct Investment (FDI) has captured the center stage. Moving ahead with the reforms agenda, the Indian Government has announced the partial opening up of print media. Though the sector has never been under the rigid controls of the government, foreign players were restricted to operate in India after the 1955 resolution. From the time it was first mooted and refloated often, an enormous fuss has ensued in the print media. After all, why should FDI not be allowed in print media when all the other sectors of the economy are allowed to attract FDI?

With FDI, there has been a profound improvement in productivity and growth in commodity producing sectors. Even in the service sector like telecom, FDI has enabled the improvement of technology and infrastructure to a large extent. In case of print media, which is an integral part of service industry, can FDI bring about radical changes? And what is the perception of global players in this regard? These are only some of the questions that need to be addressed.

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