When Sony Computer Entertainment introduced the PlayStation game console in the North American market, it created a history. With no prior track record in the $30 bn video game market, the company became a dominant force, but soon, its competitors such as Nintendo and Microsoft started expanding aggressively in the lucrative multi-billion dollar gaming market. Nevertheless, Sony with new innovative products like PS-3, seems to be well placed to continue its domination.
On September 9, 1995, when Sony Computer Entertainment introduced the PlayStation game console in the North American market, it created a history. By very first weekend, more than 100,000 units were sold. In the first six months, over a million units were sold. By the end of 1996, more than 3.2 million PlayStation game consoles were being used in homes across North America. Sony rapidly become a dominant force in the $30 bn video game market. Released in 2000, PlayStation 2 sold more copies in a single day than any gaming console in the history. The much-awaited PlayStation 3 is due for release by 2005. Sony also has plans to release a handheld gaming console called PlayStation Portable (PSP) by the end of 2004. The PlayStation was Sony's biggest hit since the launch of the Walkman in the 1970s. |
