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Insurance Chronicle Magazine:
Impact of Liberalization on Life Insurance Corporation
 
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After the liberalization of the Insurance sector, LIC has been facing intense competition from the new players. With the entry of new players, the insurance market is flooded with many new and innovative products. LIC has remained the market leader even after the liberalization, but with a decreased market share. Though a late entrant into the business of unit-linked plans as compared to many private insurers, it has been able to reap gains from the new portfolio.

Life insurance in its present form came to India from the United Kingdom with the establishment of a British firm, Oriental Life Insurance Company in Calcutta, in 1818, followed by Bombay Life Assurance Company, in 1823. The Indian Life Assurance Companies Act, 1912, was the first statutory measure to regulate life insurance business. In 1938, earlier legislation was consolidated and amended by the Insurance Act, 1938, with comprehensive provisions aimed at exercising effective control over the activities of insurers. The main concern was to protect the interests of the insuring public. The act was amended in 1950 resulting in far-reaching changes in the insurance sector. By 1956, 154 Indian and 16 foreign insurers and 75 provident societies were carrying on life insurance business in the country. In January 1956, in keeping with the then prevailing political and economical philosophy of socialism, 245 Indian and foreign insurers and provident societies operating in India were taken over by the Central Government by an act. The LIC, with a capital of Rs. 5 cr was set up in September that year.

Since 1956, LIC has worked resolutely towards spreading life insurance, and in the process has built a wide network across the length and breadth of the country, consisting of 2,048 branches, 100 divisional offices, 7 zonal offices and a corporate office. The number of new policies sold each year grew from 14.62 lakhs in 1961 to 1.48 cr in 1999, of which 54.70% are rural. The rural share in 1961 was 36.53%. Similarly, the annual premium income rose from Rs. 88.65 cr in 1957 to Rs. 22,805.80 cr in 1999. The Life Fund of the corporation also grew from Rs. 410 cr to Rs. 2,89,895.52 cr in 2003.

The insurance industry in India has gone through a sea change since its liberalization in 1999. Closed to the forces of competition for over 40 years, private participation has ushered in a breath of fresh air into what was considered a dull industry. Undoubtedly, the erstwhile monopoly, the Life insurance Corporation of India (LIC), which spanned the length and breadth of the country, has done a commendable job in the industry. But, as the government rightly identified the task of making an essential financial product available to the masses, it left scope for several more companies to participate.

 
 
 

 

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