Service Blueprinting is the procedure of making a flowchart or map of a service process. The blueprints clarify the interactions between participants and employees and show how these are supported by additional activities and systems backstage. The aim is to identify points where value may be added for stakeholders. Service blueprints have been used with some success to analyze and improve the service quality in areas viz., finance, banking, retail and healthcare services. This article discusses the use of service blueprints as a tool for management education. 'Blueprinting' of the activities can serve as a power tool to understand the activities and process involved in delivering quality service of a management institute. It enables us to visualize the whole process of delivery, depicting the front stage interaction in sequence, experience of stakeholders, important service encounters with participants, facilities and equipment with supporting backstage activities, which are hidden from the stakeholders. Just by looking at the blueprint, the management can comprehend the complexity of the transactions and pinpoint the areas where delays and failures exist. The author has identified four major areas in creating service blueprints for a management institute. These are—participant registration, classroom sessions, examination and evaluation system and placements. Service blueprint can have a number of useful applications. It can act as a control tool to enable better planning, organizing, communication and training. On the whole, it is ascertained that service blueprinting helps to simplify a complex set of concepts, and thus renders a better service by providing a number of useful insights for improving the quality, productivity and effectiveness of the operation of the organization.

Service Blueprinting (originally proposed by Shoestack) is the procedure of making a flowchart or map of a service process. This is one of the well-established service mapping tools (Shoestack 1984, 1987, Bichena, Gopala, 2000, Brundage, 1993, Lovelock, 2001). Service processes, unlike goods have a largely intangible structure, therefore, blueprints in services could include techniques to describe processes involving flows, sequences, relationships and dependencies. The blueprints show what the product should look like and detail the specifications to which it should conform (Lovelock, 2001). The aim is to identify points where value may be added for stakeholders.