|
COVER
STORY
Food
Retailing: Emerging Trends in India
- - Rahul Gupta
With
the rising disposable income and changing lifestyle and family
structure in India, food habits as well as buying behavior
of the consumers are changing. There is an emergence of modern
new-format food and grocery stores and chains, where consumers
can procure the right quality in a pleasant ambience. These
new-format stores are expected to grow across the cities and
towns in India.
©2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Corporate
Culture: How it Matters in M&As
- - CSV Ratna, Anitha Dilipan
The
business landscape has seen many a merger fall apart due to
cultural conflicts between the merging companies. However,
culture is not a closed compartment, rather it is an open
system to which additions and deletions can be made to achieve
the optimum balance and reap the benefits of the desired synergies.
© 2005 IUP. All Rights Reserved
MARKETING
The
Marketing of Club Services: From 7 Ps to 10 Ps and 10 Ss
- - Dr. Patrick Low Kim Cheng
In
this paper, the usual 7 Ps in services marketing have been
expanded to 10 Ps, with 3 Ps being added on, and the Ps are
also seen in the customer's perspective a la 10 Cs, to make
the marketing concept more complete and comprehensive. The
10 Ss have also been included, and are seen as the vital components
of success in the marketing of club services.
© 2005 IUP. All Rights Reserved
MARKETING
Celebrity
Endorsement: An Effective Tool for Building Brands?
- - S Ramakrishna, A Santhosh Reddy
The
article focuses on celebrity endorsement and its use by marketers.
It also explains the problems that marketers face when they
do not choose the right celebrity for their brands.
© 2005 IUP. All Rights Reserved
MARKETING
Social
Marketing: Marketing Beyond Commercial Goals
- - Dr. Nagendra Yadav, Debashish Sengupta
The
article talks of the importance of the customers in today's
ultra-dynamic business environment, and the importance of
developing relationships and bonds with them in order to retain
them in the longterm.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Subsidy
to the Poor: The Imbroglio of the Upa Government
- - Prof. KPPrabhakaran Nair
The
National Common Minimum Program (NCMP) of the UPA government
promised that subsidies would be targeted at the poor, but
according to the author, in reality the government is doing
just the opposite.
© 2005 IUP. All Rights Reserved
CORPORATE
GOVERNANCE
The
Reliance Board Meet and the Buyback Decision; Skirting the
Real Issues
- - Satheesh Kumar TN
The
much-publicized Reliance board meet on December 27, 2004,
was aimed to divert attention from the real issues confronting
the company. Instead of conducting an exercise to show how
much support Mukesh Ambani has (on the veiled premise of a
share buyback), the board should have confronted the reality
head on.
© 2005 IUP. All Rights Reserved
IT
AND SYSTEMS
Information
and Communication Technology (ICT) in Indian Agriculture:
Disseminating Information to Farmers
- - Deepak Kumar
The
Indian agricultural sector is leveraging the Information and
Communication Technologies (ICT) to disseminate the right
information at the right time. The cost factor in face-to-face
information dissemination and the difficulties in reaching
the target audiences have necessitated the introduction of
ICT in agriculture. This article discusses the different models
related to ICT in Indian agriculture like, Kisan call centers,
The Gyandoot project, Bhoomi project, Village knowledge centers,
and AGMARKNET. In the end, the article discusses the barriers
and the outlook of ICT in Indian agriculture.
© 2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Crisis
Management: Some Do's and Don'ts
- - Prof. J Venkatesh, Dr P Periasamy
The
article talks of the need of crisis management in today's
business scenario, and the role it can play in the proper
functioning of organizations.
© 2005 IUP. All Rights Reserved
INTERVIEW
Nirma's
Downturn in the Detergent Market: Blame it on Competition
- - Azhar Kazmi
Nirma,
one of the leading names in the Indian detergent market, has
been going through a rough time of late, after giving big
names like HLL a run for their money. It seems the big players
have cracked the mystery, and are now finding it easy to turn
the table on Nirma.This interview probes the reasons behind
this sudden reversal of fortunes.
© 2005 IUP. All Rights Reserved
CASE
STUDY
Changing
Trends in Retailing and Fmcg Industry in India
- - Vivek Gupta, N Radhika
"As
consumer behavior and lifestyles have changed, people no longer
buy the way they used to. Simply increasing `width' and `depth'
of coverage no longer seems to produce the magical results
it once used to."
© 2005 IUP. All Rights Reserved
|
