The proliferation of online shopping and marketers craving for a large share of the Internet market, necessitates an understanding of the impact of demographic characteristics on purchasing behavior of the customer over the Internet. Such knowledge will help managers understanding and segmenting their markets to implement appropriate marketing strategies. This paper empirically studies a sample of 200 Internet users in NCR Delhi. The study examines the consumers attitude toward online shopping and investigates the factors influencing the online shopping behavior of the customer for clothing. The findings indicate that income and age group influence online shopping attitude. This paper provides an analysis of the data, a discussion of the findings, and the managerial implications; and offers directions for future research.

In today's world, information technology plays a great role in changing our society and economy. Presently networking is not only varied and vast, but is also easily accessible to any computer or any such similar electronic device, making communication smooth, uninterrupted and incessant. Consumers and businesses have recognized the potential and benefits of adopting new computer-enabled networks. Consumers now use websites to identify sellers, evaluate products and services, compare prices, and exert market leverage. Businesses use networks even more extensively to conduct diverse processes, streamline procurement processes, approach new customers, and manage internal operations. Nowadays e-commerce has become mainstream in the business world, which enables companies to be more efficient and flexible in their operations, to work more closely with their suppliers and to be more responsive to the needs and expectations of the customers. E-commerce has the potential to create a highly personal and interactive shopping atmosphere. The long-term goal is to understand customers as individuals and not just as members of a particular demographic group. With the help of it marketers can simultaneously attract new customers and market their products more effectively. As a result, most businesses are adopting e-commerce to fully tap the opportunities offered by e-commerce.