On April 11, 2001, a short, be spectacled man stood waving
from the balcony of the New York Stock Exchange (NYSE) after
his company became the first Indianin fact, the first
Asia-Pacific (non-Japanese) pharmaceutical companyto
list on NYSE. It was an unforgettable day for 59-year old
Kallam Anji Reddy. For, he had founded Dr. Reddy's Laboratories
(DRL) in 1984 and worked hard enough to develop competencies
for his company covering an entire pharmaceutical chainbasic
research, finished dosages, generics (drugs marketed under
their non-proprietary name rather than a brand name), bulk
actives, biotechnology and diagnostics in less than 20 years.
The resultDRL, once ranked the second most successful
company in pharma industry in India, just one rank behind
Ranbaxy Laboratories that was founded in 1961, i.e., 23
years before DRL, came to be seen as a major competitor
to Chemical, Industrial & Pharmaceutical Laboratories,
popularly known as Cipla (established in 1935 and regarded
as India's second largest drug maker by market share after
Ranbaxy Laboratories). In fact, DRL had even surpassed Ciplaa
company that was about 50 years older once (in 2003) in
terms of annual turnover (Table 1). |