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BUSINESS UPDATES
Future Group and Reliance ADAG Brace for the `Big' Fight
© 2008 ICMR. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic or mechanical— without permission. To order copies, call +91-40-2343-0462/63 or write to the ICMR, Plot #49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail: info@icmrindia.org. Website: www.icmrindia.org g
PepsiCo's Deal with the Indian Medical Association
© 2008 ICMR. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic or mechanical— without permission. To order copies, call +91-40-2343-0462/63 or write to the ICMR, Plot #49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail: info@icmrindia.org. Website: www.icmrindia.org g
Yahoo! Sells Kelkoo
© 2008 ICMR. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic or mechanical— without permission. To order copies, call +91-40-2343-0462/63 or write to the ICMR, Plot #49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail: info@icmrindia.org. Website: www.icmrindia.org
Trying Times for the Indian IT and BPO Industries
© 2008 ICMR. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic or mechanical— without permission. To order copies, call +91-40-2343-0462/63 or write to the ICMR, Plot #49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail: info@icmrindia.org. Website: www.icmrindia.org
CASE
IN FOCUS
Realities of Emerging Markets : Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India
- Debapratim Purkayastha
With the growth in the developed markets approaching saturation, Consumer Packaged Goods (CPG) companies began looking towards developing and emerging markets for future growth. Global CPG major Unilever Plc. (Unilever) was one of the companies that had a presence in several emerging markets including India, where it operated through its subsidiary Hindustan Unilever Ltd. (HUL). The case focuses on HUL's strategy for growing two mature brands with mass appeal—Lifebuoy (bath soap) and Sunsilk (shampoo), by targeting new segments in innovative ways.
© 2008 by Vlerick Leuven Gent Management School, Belgium. Not to be used or reproduced without written permission directly from Vlerick Leuven Gent Management School. This case was prepared as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation
BUSINESS ETHICS
Digital Rights Management
- Sachin Govind,
Pummy Chatterjee,
Barnali Chakraborty
Digital Rights Management (DRM) is defined as a "systematic, technology-based process for copyright protection of digital media". The case discusses the concept of DRM that emerged in the 1980s to prevent the illegal duplication and distribution of digital works like audio, video, literary articles, computer software, etc.
© 2008 ICMR. All Rights Reserved. For accessing and procuring the case study, log on to www.ecch.com or www.icmrindia.org
DHL's Corporate Social Responsibility Initiatives : The Disaster Management Program
- Indu P and Vivek Gupta
The case discusses the disaster management programs at the leading logistics company, DHL. Over the years, DHL had gained considerable expertise in disaster management and recovery, as it was crucial to maintain business continuity. The company wanted to leverage the experience it gained in providing service to the customers during emergency for humanitarian causes. DHL joined an initiative of World Economic Forum, Disaster Resource Network (DRN). Several companies from different industries were a part of the DRN and they set up Airport Emergency Team (AET) with the aim of relieving airports of congestion and ensuring smooth flow of relief material in disaster affected areas.
© 2008 ICMR. All Rights Reserved. For accessing and procuring the case study, log on to www.ecch.com or www.icmrindia.org
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