Innovation, the prime mover of growth and competitiveness of corporate entities, is surprisingly yet to be adopted as an integral part of business by a large majority of organizations all over the globe. Apart from the lip service to this `fancy' subject by some high profile CEOs and management gurus who have been instrumental in producing quite a few titles, the efforts made to use innovation as a strategy for growth and survival of businesses are hardly visible, barring the initiatives of a few global organizations.

Without taking away any credit from the management strategists and academicians who have put in a lot of effort in generating a number of tomes on the subject, it is very naïve to assume that management of innovation can be mastered by scanning through a few fancy titles.

Lafley and Ram Charan, both visionaries in their respective fields, have done a commendable job by collaborating to craft this book. At last we have a text book, reference book and a manual all rolled into one for students, teachers and practitioners of management on one of the most relevant and current subjects of business management – `managing innovation'.

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