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Effective Executive Magazine:
Building Trust by Ethical Values and Virtues : The Key to Long-term Success
 
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The current economic crisis is among others a crisis of trust. Re-building trust is possible by inculcating good personal behavior and making institutional decisions based on ethical values and virtues. The following article shows the meaning and implications of this perspective and the steps which can help to build trust.

 
 
 

The current economic crisis is among others a crisis of trust. Re-building trust is possible by inculcating good personal behavior and making institutional decisions based on ethical values and virtues. The following article shows the meaning and implications of this perspective and the steps which can help to build trust.

The international crisis of 2007-2010 was not only a financial, economic, political and systemic crisis, it was also a crisis of trust in leaders and institutions: If globally leading banks get bankrupt, if highly paid stock exchange brokers are in jail, if well recognized rating agencies are dismantled, if politicians are involved in corruption scandals and confidential reports of the diplomats are leaked, if media companies become partisans of political parties and special interests, if priests are accused of sexual abuse of minors, if governments are replaced because the citizens feel that they are incompetent, then it is almost always an expression of mistrust in leaders and institutions.

This lack of trust cannot be surpassed by cheap justifications by the accused, by public relations activism to repaint the façade or by only replacing a famous figure. It needs a deeper transformation of persons and institutions.

Trust is the ability to be in a relation and to start an interaction with a person or an institution due to the firm reliance on the latter's integrity, honesty, ability or character. Trust is the basis of every relation and interaction, be it in the case of a couple or in the case of trade relations, financial transactions, diplomatic relations and international agreements. There is also a direct, measurable economic benefit of trust: Trust reduces the transaction costs in economic and human relations. But trust almost by definition includes also the risk of its abuse.

 
 
 

Effective Executive Magazine, Ethical Values, Economic Crisis, Financial Transactions, Systemic Crisis, International Agreements, Personal Virtues, Business Decisions, Greenhouse Gas Emissions, Decision-Making, Global Warming, Financial Crisis, Financial Resources, Corporate Risks, Ethical Enterprises, Social Stakeholder Groups.