Globalization has created a new marketplace for marketing products and services for various organizations in order to serve different sets of consumers. An organization, however, needs a strategic decision to expand the market overseas in order to fetch the business growth in the competitive market. The strategic objective leverages the business, if there is proper utilization of available resources, ability to create the new resources, expertise to run overseas business and an ability to create a professional alliance partner for mutual benefits. Despite all these efforts, organizations `going global' make, most often, several mistakes. What are thus common pitfalls? To answer this question, the organization must scan internal and external environments which are the root cause of any pitfall. The better environmental scanning such as social issues, political environment, economic and legal environment, operating environment etc., play an important role behind the success/failure of an organization which go `global'.
Thus the questions to ponder before `going global' may be innumerable but the key objectives behind this analysis must be cleared, otherwise mere expansion of business in every nook and corner of the world will not fulfill the vision, mission and objective of any organization, as every organization has the limited resources. Furthermore, `going global' takes guts, which is the gateway to know about the unknown environment and before doing this; an organization should deal each situation case-on-case basis. As the decision-making ability increases, the organization delivers a long-term commitment to all stakeholders and the organization gets a better goodwill. In sum, important reasons behind going global are: Incentives for export-based firms, monopoly power creation, increase in competition level, saturation of domestic market, and growth potential in foreign markets and the business risk diversification.
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