The author puts forward some interesting strategies effective in deceiving the competition by making the competitors do something foolish. Four cases are presented in the article that would help the reader conceptualize the given strategies, devise such strategies or understand them if competitors are using them or simply enjoy the wit.

Playing rough or playing smart? However, winning is what matters in the end." "Winning over rivals is a necessity to survive in a competitive business." The author has portrayed, in the article, how some companies take advantage of the market by beating the competitors through shrewd strategies. Tactically, the companies adopting such strategies aim at strengthening their market position at the cost of their competitors.

Making rivals make strategic errors is one of the important attributes of the following case. The strategy is to provide enough attraction to a competitor in a not so profitable business so that the competitor would divert his energies leaving the prospective high profit business. Competition was stiff between the major companies of cleaning chemicals, Ecolab and Diversey, in US. They sold their products in schools, restaurants, office buildings and hospitals; besides selling chemicals, they maintained onsite dispensers that contained their chemicals.

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