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The IUP Journal of Behavioral Finance
Focus

Conventional finance theories suggest that emotions and other external factors do not influence people when it comes to making economic decisions. However, there are numerous instances of emotions and psychology of the investors influencing their decisions, causing them to behave in an erratic or irrational way. With the passage of time, academics in both finance and economics realized that some investment anomalies and behaviors exist, which could not be explained by these conventional finance models. They realized that the real world is very chaotic, in which market participants often behave in a very unpredictable way. This irrationality of the market participants encouraged the researchers to look to cognitive psychology to account for the unreasonable and illogical behaviors which the conventional finance theories had failed to explain. The papers included in the current issue of the journal address some of the issues relating to irrational behavior of investors so as to facilitate a more correct asset valuation.

The first paper, "Generalized Behavioral Asset Pricing Model", by Adam Szyszka, examines how asset prices are influenced by various behavioral heuristics. The study develops a Generalized Behavioral Model (GBM) that presumes that the price of an asset is affected by three behavioral variables—errors in the processing of the information signals, representativeness errors and unstable preferences. The study reveals that the errors committed by the investors result in significant deviations from the fundamental value of the asset in the market, which can lead to temporary over- or underpricing of assets. The results of the study suggest that the ultimate scale of mispricing depends on the ability of the market to self-correct. This ability is measured by the `measure A' introduced in the model.

The proponents of behavioral finance believe that investors' decisions are influenced by factors, such as prejudices, emotion, gender, age, educational qualification, marital status, desire, goal and income. The paper, "Does Irrationality in Investment Decisions Vary with Income?", by Manish Mittal and R K Vyas, examines how the income levels of individuals affect their decision making. The study, using primary data, finds that income is the most significant factor responsible for the investors' overconfidence level and their tendency to overreact. This irrationality of the investors generally increases with the rise in their income levels. The results of the study suggest that investors belonging to the high income group are more likely to exhibit behavioral bias in their investment decision making. They are susceptible to make potentially costly mistakes in managing their investment portfolio which, in turn, affect their savings and asset allocation decisions.

In a general equilibrium framework, belief-driven variations in demand are necessary conditions for crashes to occur in the market. The origins of market crashes stem from both psychological and economic factors, and not from variations in fundamentals alone. The paper, "Psychological Aspects of Market Crashes", by Patrick Leoni, contends that an endowment fall may not trigger a market crash if the anticipation level is not high enough. The argument put forth is that when there is an expected low future endowment, agents will increase their demand for securities to hedge against this event. This results in raising the purchase price of those securities and, therefore, will lower their returns.

Competency of investors and their stock market trading behavior is an interesting area of research in behavioral finance. The last paper, "Individual Investors' Trading Behavior and the Competence Effect", by Abhijeet Chandra, establishes that while some investors trade very frequently, others leave their portfolios untouched for a longer period of time. This attitude of investors is influenced either by investors' background or the market environment. The study concludes that investors belonging to moderate to high-income groups and with high professional qualifications are more confident about their competency in stock market trading. These competent investors tend to trade more frequently in the stock market, as compared to other investors.

-- K K Ray
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Behavioral Finance