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The IUP Journal of English Studies 

Focus

The unprecedented triumph of Barrack Obama in the US Presidential elections is generally considered an eloquent evidence of the emergence of the marginalized voices as a forceful participant in global politics, apart from the obvious individual distinction of the victor. The triumph in the political arena is indicative of the assertion of the OTHER VOICES in multiple areas of human endeavor. The present issue, while congratulating the young and dynamic President, who is called upon to meet the insuperable challenge of raising the American economy and by extension, the world economy from the morass of recession, focuses on the marginalized voices, which have found adequate literary expression, the world over.

The first two papers appropriately look at the powerful and pained protest in African-American writing. R M V Raghavendra Rao, in his paper "Constructs of Blackness in Toni Morrison's Playing in the Dark: Whiteness and the Literary Imagination", explores the new perceptions in African-American cosmology through a close analysis of Toni Morrison's Playing in the Dark. The author believes that Toni Morrison upholds the centrality and integrity of Africanness in the US. In her paper, "Alice Childress' Wine in the Wilderness: A Harbinger of the Golden Era of the 1970s African-American Feminist Epistemology", Melissa Helen examines the rise of women, especially colored women, like Alice Childress, Oprah Winphrey and Condoleeza Rice. Focusing closely on Alice Childress' play Wine in Wilderness, the paper shows how the playwright could utilize the inspiration from the Black Theater to re-vision and re-construct the history and culture of their race.

This issue further offers two papers on the articulation of feminist voices, which are, still, by and large, muffled by the male-dominated social structure. Adopting an evolutionary stance, Anupama Chowdhury, in her paper "Historicizing, Theorizing, and Contextualizing Feminism", tries to find a certain commonness of concerns in the largely heterogeneous approach to feminism. Besides tracing the problems of interpreting terms like `womanism' and `individual feminism', the author attempts to contextualize feminism in Indian thought down the ages. Going to the specifics, in his paper "`Writing Women': A Canadian Perspective", Suman Ray Malakar looks at the acts of `breaking the mold', through the presentation of lesbianism in a short story by Jane Rule, and in Susan Swan's attempt to topple the societal structure by giving women ultimate prerogatives over the other gender, in her short story. The author also examines Aritha van Herk's questioning of her insufficient `paltry (English) language', as well as her narrative technique, thus providing multiple voices to her protagonists.

Aesthetic and critical responses to a work of art are largely determined by the prevailing mores and ethos of the reader's geographical and racial context. But, a truly integrated voice can rise above the restrictive specifics. S Asha, in her paper "Reading Lolita in Tehran: Rehashing Orientalist Stereotypes", is critical about the perpetuation of negatives about Middle Eastern Muslim women as hapless womenvictims of Islamic fundamentalism. Focusing on Azar Nafisi's Reading Lolita in Tehran, the author shows how the new orientalist narratives misrepresent the position of women in Islamic society, urging for a more balanced perspective. The announcement of the Nobel Prize in Literature for 2008 for the nominally French novelist Le Clezio is a recognition of the intrinsic worth of the voices outside the mainstream American-European hegemony. Although a French national, Le Clezio rose above his racial specificity to live and write as a true integrated visionary, having lived in Mauritius and among the tribes of North Africa. S S Prabhakar Rao, in his paper "`Nomad Novelist' J M G Le Clézio: The Integrative Voice", demonstrates how Le Clezio articulates an integrated voice.

As writing in English is vibrant in nations where English is not the first language, the multiple voices emerging from the Indian diaspora in the US, the sub-racial groups like Parsis in India, and the socially discriminated Dalits in Andhra Pradesh, need to be critically considered. Three papers highlight the concerns of these voices. Sonali Das, in her paper "Kiran Desai's The Inheritance of Loss: Travails of Immigration", studies two kinds of diaspora in the American contextthe old, who migrated in the colonial era as indented labor, and the new, who migrated in the post-colonial era, looking for greener pastures. Kiran Desai, in her novel, The Inheritance of Loss, deals with the plight of illegal immigrants at the low economic level and simultaneously at the Gorkha Resistance Movement in Kalimpong. The novelist has expressed the anguished voice of `aliens' in the US as well as in India itself. The peculiar predicament of the racial sub-group of Parsis in post-independence India is examined by J G Duresh, in his paper "Anguish of Diasporic Experience in Contemporary Parsi Fiction". The Parsis, who undertook a hazardous journey and settled in India following the Arab invasion of Iran, flourished during the British regime. However, in post-independence India, they feel a sense of insecurity and rootlessness. The author studies this diasporic experience, as voiced by Rohinton Mistry, Boman Desai and Farrukh Dhondy.

Discriminated socially and deprived economically, the Dalits, in India in general, and in some states like Maharashtra and Andhra Pradesh in particular, have attempted to raise their voice, seeking redress and alleviation. Literature, in its social consciousness, came in handy and turned into a spirited medium for expression. In Telugu, there has been a counter-tradition of voice of protest, commencing with Unnava Lakshminarayana's novel, Malapalli. The distinguished poet, Gurram Jashua, composed a poignant long poem, Gabbilam (Bat), portraying the miserable plight of the depressed. In his paper "Critical Response to the Marginalized: Dalit Poetry in Telugu", V V B Rama Rao traces the expression of this voice of protest in modern Telugu poetry, citing examples from his translation of poems from poets like Salandra, Karri Vijayakumari and Pagadala Nagender. Although the voice can turn occasionally raucous, the anger against injustice is clear and loud.

Once again, we congratulate Obama on his historic election and wish him all success in his endeavors to meet the challenges ahead.

-- S S Prabhakar Rao
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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English Studies