On the road of globalization, India is far ahead when compared to its neighboring countries. To a certain extent the credit goes to one of the most upcoming infrastructure sectors-Telecommunication. The paper highlights the demographic trend along with the changes in traditional values and lifestyle of an individual. The paper also analyzes the contribution of the mobile phone services not only at the national or state level, but also its involvement in an individual's life. This paper examines the use of Value Added Services (VAS) by the mobile phone subscribers. An important socio-demographic factor of mobile phone consumers, i.e., age is analyzed here for Vadodara district of Gujarat state, with the help of the Linear Probability Model. On the basis of the same, conclusions are drawn to make the benchmark for attaining the global communication scenario.

Telecommunication services in simple words, is a communication over distance by cable and is no more bound by wires. In less than a decade, there are over half a dozen service providers available in the market. However, early imposition of monopoly structures on the telecommunication industry was not only due to government's strategic interest in it, but also due to a certain view of public interest—a view which relies on the development process.

The economic reforms initiated in the 1990s, through an invitation to the private service providers, resulted in the growth of the industry. Pitroda, father of the development of the Indian telecommunication sector started with many like-minded future seekers and as a result, today telecommunications is in a do or die situation. Department of Telecommunication (DOT) took the initiative to increase the growth of the sector by various telecommunication policies. Achievement of excellent telecommunications services as per the world standards are the result of the National Telecom Policy, 1994 (NTP 94), the New Telecom Policy, 1999 (NTP 99), the Communication Convergence Bill, 2001 (CCB, 2001), and the Telecom Regulatory Authority of India (TRAI).

Infrastructure Journal, Telecom Sector, Telecommunication Services, Telecommunication Industry, Department of Telecommunication, DOT, Mobile Phone Service Providers, GSM Technology-Based Services, Value Added Services, General Pocket Radio Services, GPRS, Indian Market Research Bureau, IMRB, Global Standards.