The heightened competition in the
Indian television market has
paved the way for new technologies to chip in to the sector. In 2010,
the home entertainment industry is experiencing new age digitalization that
has been boosting digitization of cable TV services across the country. With
the central government approving Headend-In-The-Sky (HITS), the
industry would witness an era of new technologies that would revolutionize
the Indian television markets. Cashing on such new technologies, cable
operators are also on their way to offer digital cable services to their customers.
HITS, a digital distribution platform, when installed by cable TV
providers, would enable them to offer more channels in higher quality
(as digital signals are downlinked via satellite transmission) over their
existing cable network. Unlike DTH, HITS is allowed to operate in both the
traditional `C-Band' as well as the DTH operators' `Ku-Band'. Hence, HITS is
both quasi cable and quasi Direct-To-Home (DTH). Indeed, HITS will serve
the whole nation by offering its signals through satellite to many Multi
System Operators (MSOs) and cable operators who can in turn send the
signals to customers using their local network. The
primary difference between a HITS operator and a MSO is that
the former transmits the bundle of channels to the cable operators using a
satellite, whereas the latter does the same through cable.
Importantly, HITS will help a subscriber with a wide choice of digital channels,
better picture quality and value-added services at affordable price.
Thus, it will lure the Indian television viewers
with cost-effective digital TV.
|
