Managing change is one of the most challenging tasks facing organizations today. Effective change management alone can ensure success of companies in such rapidly changing environment. The purpose of this article is to provide change managers with an insight into how they can effectively manage change. The article discusses the activities which are fundamental to successful change management. Two cases from the Indian industry are used to illustrate principles of effective change.

The 21^st century is a century of change. We are living in a fast changing world where global, cultural and societal changes have become pervasive in all aspects of our lives. In the current era of complex social, technological, economic and political changes, it is imperative that organizations adapt themselves and change, only then they will be able to keep pace with the changing competitive scenario. Changes in the environment in which organizations operate, transform and influence the way organizations work. If organization's want to prosper, succeed and be influential in today's world they need to change and adapt themselves to the new challenges.

This reality came knocking on the doors of the Indian industry with the opening up of the Indian economy in 1991. The Indian industry which had been protected till now suddenly had to face the realities of domestic as well as global competition.

In such a scenario, the field of organizational development helped many companies to face the changes. "Organizational development is a response to change, a complex educational strategy intended to change the beliefs, attitudes, values, and structure of organizations so that they can better adapt to new technologies, markets and challenges and the dizzying rate of change itself" ( Benis,1969). The focus of organizational development efforts is to increase efficiency of the organizations helping them to function better and effectively.

HRM Review Magazine, Organizational Development, Effective Change Management, Indian Industry, Performance Management, Organization Design, Leadership Development, Strategic Planning, Cultural Systems, Organizational Transformation, Management Process, Culture Management, Strategic Interventions.