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the Accounting World 


April'03
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HealthSouth: New kid on the scandal block
Brand Valuation - an Applied Finance Perspective
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Cover Story

HealthSouth: New kid on the scandal block

--Amit Singh Sisodiya

The `accounting hall of shame' has a new entrant: HealthSouth, the largest chain of rehabilitation hospitals in the US. The US Securities and Exchange Commission has charged the company and its chief executive Richard M Scrushy with a massive accounting fraud, which went on for almost over a decade-and-a-half! .

Financial Reporting

Yes, Employee Stock Options CAN Be Valued

--William M Sinnett

Employee stock options have long been alleged to be the most abused perk paid by corporates. With regulators and standard-setters gearing towards expensing stock options, concerns are being expressed over the issue of valuing these stock options. Many corporate experts feel that employee stock options cannot be valued as the traditional Black and Scholes model fails to capture the true value of stock options. But now the problem appears to be solved. The financial executives research foundation Inc. and Analysis Group/Economics have proposed two new valuation modelsthe enhanced Black and Scholes and Merton model and binomial model.

Let there be light on contingency

--P S Kumar

Good corporate governance is a prerequisite for a company to command respect from its shareholders. The relation between auditor and company management gains prominence in this regard. The Department of Company Affairs (DCA) has appointed the Naresh Chandra Committee to recommend a defined role of auditor-company relationship. the committee has also touched upon accounting aspects like contingencies for the benefit of the small shareholders.

Management

Options for stock compensation

--Nadine Winter

Stock options have long been considered to be a long-term financial reward that ties together shareholder and management interests. But the recent history suggests that top executives at many companies (Enron, WorldCom etc.) have violated this basic premise behind stock options. With the obvious misuse of stock options, now companies are forced to prepare executive compensation programs that go beyond attracting and retaining top talent and reinforce executive accountability for both short and long-term results. These programs are designed to reflect performance against company success.

Intellectual Property: Partnering for profit

-- Jeffrey J Elton, Baiju R Shah and John N Voyzey

Intellectual property has been a subject of discussion for long. As companies are moving towards services sector, intellectual property carries substantial weightage among other intangible assets and it can become the reason for the success and failure of any business today. A proper use of the intellectual property can enable companies to boost their operating income by sale of patents and proprietary processes.

Corporate Finance

Off-Balance Sheet Financing:The Road Ahead

-- Randy Myers

The Financial Accounting Standards Board has recently passed new rules on off-balance sheet financing that are expected to increase the cost of capital for companies. The new rules, coupled with closer scrutiny, raise doubts that such financing will continue to serve the purpose as such. Companies that have to consolidate off-balance sheet entities are forced to report higher leverage than before, which may increase the cost of new public-debt offerings for them. Other companies could find such financing more expensive because of the extra legal and banking work involved.

Financial Accounting

Intellectual Property and its Significance for Business


-- Swagota Kotoky and Sudhir Raja Ravindran

In today's dynamic and competitive business environment Intellectual Property (IP) rights are key elements needed to maintain a competitive edge in the market. IP is a business asset and an integral part of the business process. Effective acquisition, management, and protection of intellectual property can make a difference between success and failure in businesses.

Valuation

Brand Valuation - an Applied Finance Perspective

--Santanu Ray

Companies of late have realized the importance of a brand and started investing huge amounts in promotional activities in an attempt to get their brand noticed by the customers. This goes to show that brands carry value. But how does one evaluate a brand? There is a dearth of appropriate brand valuation models and with the ever rising awareness of the importance of brands among companies, efforts to come up with effective brand valuation models have increased.

Article Price : Rs.50

Forensic Accounting

Action and ethics

--Glen Moulton

To combat fraud, companies need to have a fraud ethics policy that shows the company's desire to prevent frauds. The company should send a clear message that it values integrity and effort, not merely financial performance, in all its dealings with staff, customers and suppliers. The fraud ethics policy must state that all suspicions and reports of fraud will be treated seriously and investigated. The article deals with the implementation of a fraud and ethics program in companies.

Speech

SEC Speaks on its twofold Mission

--William H Donaldson

The new Chairman of the SEC, William H Donaldson is faced with a daunting task of restoring the confidence of stakeholders in the regulatory body, after the commission got into troubles largely due to the former chairman Harvey Pitt. In his remarks at the Practising Law Institute, the new chairman unveiled his mission, which consists of two partsthe internal that deals with the affairs of the SEC and the external that of restoring the trust of shareholders on corporates through adequate means.

Governance and Ethics

How to Find Directors for the Audit Committee

-- Rob Norton

The recently passed Sarbanes-Oxley Act has made it mandatory for companies to have financial experts as independent directors and members of audit committee. As a result, corporate boards are on hunt to recruit people who qualify as financial experts under the Sarbanes-oxley Act. The rush to add financial expertise will consolidate the trend towards adding experts of greater diversity on boards. The responsibilities and risks are big under the Sarbanes-oxley Act, the spotlight bright, and the seats are tough to fill. But there are many candidates out there, if one looks at the right place.

Global Executive Summaries

  • Expensing share options Now for plan B

  • Ahold: Europe's Enron

  • What to Expect in External Audit: Higher Fees, Harder Choices

  • Tyco Stays in the Hot Seat

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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