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Magazines >>
Management
Case Folio

April'03
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Reader's Digest: The Story of a Magazine
50
Modi Rubber vs. Financial Institutions
50
Johnson & Johnson's Health and Wellness Program
50
Sports Sponsorship: The `Cricket' Ambush Marketing Dispute
50
General Motors: The CAD/CAM/CAE Journey
50
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Case in focus

Reader's Digest: The Story of a Magazine

--A Neela Radhika, Amit B

The case examines the evolution of the Reader's Digest magazine since its launch in the early 1920s towards becoming the largest selling magazine in the world, by the 1980s. It explores the reasons behind the subsequent reduction in profitability and fall in subscriber base during the mid-1990s. The case examines the restructuring and magazine redesigning efforts undertaken by the company, to increase profitability and reach during the early 21st century. It also discusses the magazine's future in the light of criticisms faced by the company, on account of the redesigning initiatives and acquisition of Reiman Publications in 2002.

@ IUP. All Rights Reserved.
Article Price : Rs.50

Case Studies

Finance

Modi Rubber vs. Financial Institutions

-- A Mukund, DG Prasuna and Madhu Vij

The case gives a detailed insight into the events during a decade long dispute between Modi Rubber and its lender/owners financial institutions. The case examines how the FI threat to sell their stake in the company, in the open market, led to a major debate regarding the role of FIs in the companies in which they had an equity stake. The case is so structured as to help the readers understand how and why the FIs decided to sell their MRL stake and the controversy this decision led to. They should be able to look at the controversy from the company's as well as the FIs' point of view.

@ IUP. All Rights Reserved.

Article Price : Rs.50

HRM

Johnson & Johnson's Health and Wellness Program

-- P Mohan Chandran, Nina Muncherji

The case discusses the increasing importance given to Health and Wellness Programs (HWP) by corporates, in order to limit the rising health care costs of employees. The case describes in detail, the components of a HWP introduced by the pharmaceutical major, Johnson and Johnson (J&J). It discusses how J&J went about implementing the HWP, the initial hurdles faced and the benefits reaped after the implementation. The case also mentions initiatives taken by J&J to significantly enhance the health and well-being of its employees in the new millennium.

@ IUP. All Rights Reserved.

Article Price : Rs.50

Marketing

Tesco: Leveraging CRM

-- Jeff Cannon

The case describes how customer relationship management has made a major impact on the way UK's largest supermarket chain, Tesco, carries out its business. It gives a detailed insight into how (and why) the company streamlined its product development, store design/layout and promotional strategies based on an understanding of its customer's requirements. The case also provides information about Tesco's customer-related data playing a major role in its online venture, Tesco.com and its diversification moves.

@ 2003 www.crmguru.com. Reprinted with permission. Originally published as "How a Supermarket Can Be a Corner Shop".

Sports Sponsorship: The `Cricket' Ambush Marketing Dispute

-- K Subhadra, Kinnera Murthy, Dr. Harsh Verma

The case examines the concept of sports sponsorship and how ambush marketing has become an integral part of such sponsorship. Reasons underlying the increasing use of ambush marketing tactics by companies during sports events are analyzed. The case discusses the dispute between the International Cricket Council (ICC) and Indian cricketers in late 2002, regarding certain anti-ambush marketing clauses that restricted players from endorsing the products of companies other than the official sponsors chosen by the ICC. The case also examines the role of the Board of Control for Cricket in India (BCCI), the official sponsors as well as the ambush marketers in the dispute.

@ IUP. All Rights Reserved.

Article Price : Rs.50

Operations Management

General Motors: The CAD/CAM/CAE Journey

-- D Sirisha, Jay Wetzel, Dr. KS Srinivasa Rao

The case examines the reasons behind General Motors implementing Computer Aided Design/Computer Aided Manufacturing/Computer Aided Engineering (CAD/CAM/CAE) tools in the 1990s. It discusses in detail the concept of CAD/CAM/CAE and the benefits associated with the same. The case looks at how General Motors adopted these `New Age' manufacturing technologies and how it benefitted from them.

@ IUP. All Rights Reserved.

Article Price : Rs.50

Supply Chain Management

Fairchild Semiconductor's Supply Chain Management Initiatives

--Robert J Bowman

The supply chain management initiatives undertaken by the semiconductor manufacturing company, Fairchild Semiconductors, are noteworthy because of the fact that they were started when the industry was experiencing a slump. Reasons behind the company's decision to implement PeopleSoft and i2 software for streamlining its business processes are briefly mentioned in the case. Lastly, details are provided regarding the implementation procedure, problems faced during the implementation, and the results experienced by the company.

@ www.supplychainbrain.com. Reprinted with permission. Originally published as "Embattled High-tech Pioneer Blazes Another New Path".
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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